DC软件开发公司专业化发展战略研究

发布时间：2018-04-03 22:17

本文选题：DC软件开发公司　切入点：发展战略　出处：《辽宁大学》2012年硕士论文

【摘要】：软件行业的发展一直都是现代化社会发展的重要组成部分,近年来随着软件行业的的不断发展,凭借其体现出的高附加值、高科技水平等现代化的特点,现在已经逐渐渗透到我国国民经济以及社会生产生活的各个方面。大力发展软件行业是促进社会经济发展的重要环节,它与传统产业相结合并进一步促进传统产业的提升,引导产品更新换代,推动产业结构调整,对科技的进步、经济的腾飞起到了重要作用。自1965年,美国学者安索夫发表了《企业战略论》以后,“战略”这个概念就被正式应用到企业领域。企业要想生存和发展,就必须参与竞争,为使企业能够保证足够的竞争力,使企业不断发展壮大,就要在竞争中讲究谋略。企业发展战略作为企业战略种类之一,不是对企业怎么干的谋略,而是对企业怎么变的谋略。企业发展战略将对企业发展中的整体性、长期性和谋略型问题提出科学、实际、新颖、独特、简单的解决办法。本文以DC软件开发公司的发展战略为例进行专题研究。首先,通过对各类文献的研究,对文中用到的理论依据,如企业发展战略、专业化发展战略、核心竞争力等进行了介绍。其次,介绍了DC软件开发公司的发展现状,对公司原有发展战略进行了分析,并提出存在的问题。之后,对DC软件开发公司当前所处的内、外部环境,以及公司所拥有的核心竞争力进行了详细分析,得出公司在竞争中所具备优势和机会,同时也提出了劣势和威胁。以此为据,为DC软件开发公司发展选择了专业化发展方向,并制定了专业化发展战略。最后,为DC软件开发公司专业化发展战略的实施提出了几点意见,并对有可能出现的影响进行了研究,提出战略控制方案。
[Abstract]:The development of the software industry has always been an important part of the development of modern society. In recent years, with the continuous development of the software industry, with its high value-added, high-tech level and other features of modernization,Now has gradually penetrated into our national economy and all aspects of social production and life.Vigorously developing the software industry is an important link in promoting social and economic development. It combines with traditional industries and further promotes the upgrading of traditional industries, leading to the upgrading of products, promoting the adjustment of industrial structure, and the progress of science and technology.The take-off of the economy played an important role.Since 1965, when American scholar Ansov published the Theory of Enterprise Strategy, the concept of "Strategy" has been formally applied to the field of enterprise.If an enterprise wants to survive and develop, it must take part in the competition. In order to ensure the enterprise to be competitive enough and to make the enterprise develop continuously, it is necessary to pay attention to the strategy in the competition.As one of the types of enterprise strategy, enterprise development strategy is not the strategy of how to do business, but the strategy of how to change.The enterprise development strategy will put forward scientific, practical, novel, unique and simple solutions to the whole, long-term and strategic problems in the enterprise development.In this paper, DC Software Development Company's development strategy as an example to carry out a thematic study.First of all, through the research of all kinds of literature, the paper introduces the theoretical basis, such as enterprise development strategy, specialized development strategy, core competitiveness and so on.Secondly, the paper introduces the current situation of DC Software Development Company, analyzes the original development strategy of DC Software Development Company, and puts forward the existing problems.After that, the paper analyzes in detail the internal and external environment of DC software development company and the core competence of the company, and draws the conclusion that the company has the advantages and opportunities in the competition, and puts forward the disadvantages and threats at the same time.According to this, DC Software Development Company chooses the direction of specialization development, and formulates the professional development strategy.Finally, some suggestions are put forward for the implementation of the professional development strategy of DC Software Development Company, and the possible influence is studied, and the strategic control scheme is put forward.
【学位授予单位】：辽宁大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F272;F49

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