铁通玉溪分公司发展战略研究

发布时间：2018-05-01 06:25

本文选题：通信企业 + 发展战略　；参考：《云南大学》2013年硕士论文

【摘要】：中国铁通玉溪分公司(简称玉溪铁通)是隶属铁通云南分公司的地市级分公司,脱胎于铁通昆明分公司,是一个新兴的电信运营商,走过了九年的历史。玉溪铁通在夹缝中求生存,多年来一直发展不好,在激烈的电信市场竞争中处于弱势地位,随着电信重组,铁通并入移动,近年来电信市场发展日新月异,互联网市场方兴未艾。玉溪铁通如何转型发展,在市场竞争中不断成长,提升能力,从而占有一席之地,成为摆在玉溪铁通面前的一道难题,根据玉溪铁通面临的实际情况和存在的问题制定一个科学的发展战略是玉溪铁通发展的关键所在。本文首先介绍了玉溪铁通的公司背景,回顾了玉溪铁通的发展经历,揭示了目前经营中存在的问题,阐述了电信运营商面临转型发展和国家宽带战略的实施,根据玉溪电信市场发展状况、趋势、竞争状况和市场格局,说明了玉溪铁通的发展战略必须准确定位,才能取得发展。本文通过对玉溪铁通的外部环境、内部条件分析,通过分析市场需求和市场竞争,运用SWOT分析方法,制定出玉溪铁通要发展必须坚持“走专业化发展之路,打造移动全业务运营维护专业团队”的发展战略,描绘了玉溪铁通的愿景和使命,明确了玉溪铁通的市场发展定位,制定了战略发展目标,确定业务层发展战略,提出了实施重点战略的思想保障、全面预算管理、人力资源、网络建设、经营协同、维护服务保障措施。
[Abstract]:Yuxi Branch of China Tietong (referred to as Yuxi Tietong) is a prefecture-level branch belonging to Tietong Yunnan Branch. It was born in Kunming Branch of Tietong. It is a new telecom operator and has a history of nine years. Yuxi TieTong has been developing badly for many years and is in a weak position in the fierce competition of telecommunication market. With the reorganization of telecommunications, Tietong has been incorporated into mobile, and the telecommunication market has been developing with each passing day in recent years. The Internet market is in the ascendant. How to transform and develop Yuxi Tietong, constantly grow in the market competition, enhance ability, thus occupy a place, become a difficult problem in front of Yuxi TieTong. According to the actual situation and existing problems of Yuxi Tietong, it is the key of Yuxi Tietong's development to formulate a scientific development strategy. This paper first introduces the company background of Yuxi Tietong, reviews the development experience of Yuxi Tietong, reveals the problems existing in the current operation, and expounds the telecom operators facing the transformation and development and the implementation of the national broadband strategy. According to the development situation, trend, competition situation and market pattern of Yuxi telecom market, the development strategy of Yuxi Tietong must be positioned accurately in order to achieve development. Based on the analysis of the external environment, internal conditions, market demand and market competition of Yuxi Tietong, and the application of SWOT analysis method, this paper formulates that Yuxi Tietong must adhere to the road of specialized development if it wants to develop. The development strategy of building a professional team for the operation and maintenance of the whole business of mobile, describes the vision and mission of Yuxi Tietong, clarifies the market development orientation of Yuxi Tietong, formulates the strategic development objectives, and determines the development strategy of the business layer. This paper puts forward the ideological guarantee, overall budget management, human resources, network construction, management coordination and maintenance service guarantee measures of implementing key strategy.
【学位授予单位】：云南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F626

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