基于收益分成法的网络游戏著作权价值评估

发布时间：2018-05-02 05:24

本文选题：网络游戏 + 著作权　；参考：《中南财经政法大学》2017年硕士论文

【摘要】：当前网络游戏产业繁荣发展,仅经过十余年时间发展,我国自主研发游戏的实际销售收入已达到了上亿元的规模。2016年其收入规模相对于2008年增长了将近10倍,整个网络游戏产业自21世纪初以来一直保持着快速发展的趋势。网络游戏市场的繁荣必然带来网络游戏的频繁交易及相关的法律诉讼,这就需要对网络游戏著作权价值进行客观而公正的评估。然而现阶段我国在网络游戏著作权价值评估与确定领域内的研究仍有所欠缺,这对于网络游戏著作权的交易、诉讼、保护等产生了阻碍,制约了整个网络游戏产业的发展。本文对网络游戏著作权资产价值的评估展开研究,不仅为网络游戏著作权的交易提供参考和支持,也为网络游戏著作权的诉讼保护奠定基础,甚至为中小企业利用网络游戏著作权进行质押融资等活动提供便利。本文首先在对网络游戏行业的定义及分类、市场发展状况、产业链、盈利模式、运营模式等进行详细分析的基础上阐释了网络游戏著作权的内涵,并对网络游戏著作权价值的影响因素做了详细分析。然后本文在对常用的三种评估方法的适用性进行分析后,提出了本文运用的收益分成率方法,并详细介绍了其评估思路。分月预测网络游戏收入流水,并采用了区间预测的方法,利用蒙特卡洛模拟得到最终结果。在运用层次分析法与专家打分方法的基础上,本文构建了网络游戏著作权价值评价指标体系并确定了每个指标的权重,为后文的收益分成率的确定奠定基础。然后本文介绍了基于集值统计的著作权资产收益分成率评价方法,对专家评价结果进行数据处理,减少专家打分的随机误差。最后选择了一款移动游戏以实践上文所构建的评估方法,先介绍了《吞食天下》游戏的概况,再根据上文建立的评估方法与流程,对《吞食天下》著作权价值进行评估确定。最后为总结与展望,简要回顾了全文形成的主要观点和结论,接下来说明由于多方面的原因,研究还有一些不够完善之处,希望在将来能够改进和深入。
[Abstract]:At present, the online game industry is booming, and after only more than a decade of development, the actual sales revenue of self-developed games in China has reached the scale of hundreds of millions of yuan. In 2016, its revenue scale has increased nearly tenfold compared with 2008. Since the beginning of the 21 st century, the whole online game industry has been keeping the trend of rapid development. The prosperity of the online game market will inevitably lead to frequent transactions and related legal litigation of online games, which requires an objective and fair evaluation of the value of copyright of online games. However, there is still a lack of research in the field of evaluation and determination of the value of online game copyright in our country at the present stage, which hinders the trade, litigation and protection of the copyright of online game, and restricts the development of the whole online game industry. In this paper, the evaluation of the value of online game copyright is studied, which not only provides reference and support for online game copyright transaction, but also lays a foundation for the litigation protection of online game copyright. Even for the use of online game copyright for small and medium-sized enterprises to pledge financing and other activities to facilitate. In this paper, the definition and classification of online game industry, market development, industry chain, profit model, operation mode and so on are analyzed in detail, and the connotation of online game copyright is explained in this paper. And to the network game copyright value influence factor has made the detailed analysis. Then, after analyzing the applicability of the three commonly used evaluation methods, the paper puts forward the method of income sharing rate, and introduces its evaluation idea in detail. The revenue flow of online games is forecasted in different months, and the final results are obtained by Monte Carlo simulation using interval prediction method. Based on the analytic hierarchy process (AHP) and the expert scoring method, this paper constructs the evaluation index system of the copyright value of online games and determines the weight of each index, which lays a foundation for the determination of the income share rate in the following articles. Then, this paper introduces the method of evaluating the rate of proceeds of copyright assets based on set-valued statistics, and processes the result of expert evaluation to reduce the random error of expert scoring. Finally, a mobile game is selected to practice the evaluation method constructed above. The general situation of "devouring the world" game is introduced first, and then the value of copyright is evaluated and determined according to the evaluation method and process established above. Finally, in order to summarize and prospect, the paper briefly reviews the main viewpoints and conclusions formed in the full text, and then explains that due to various reasons, the research is still not perfect enough, hoping to improve and deepen the research in the future.
【学位授予单位】：中南财经政法大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F49;F275

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