RK科技公司成长性分析及提升对策研究

发布时间：2018-05-06 21:37

本文选题：成长性 + 横纵对比　；参考：《沈阳工业大学》2017年硕士论文

【摘要】：伴随我国科学技术的飞速成长,先进的科技已经在各个行业得到了普及,正在全面加速着人类的文明与进步。与此同时,一个国家和社会的经济能够繁荣稳定发展,也一定离不开科技类企业的蓬勃壮大和飞速进步。然而当下的大部分中小高新技术企业,由于种种原因在发展中普遍会遭遇到成长危机,如公司筹集资金比较困难和企业发展的速度较慢等问题,都是长期以来影响高新技术企业更好成长的一大难题。所以,伴随着当下市场竞争的进一步加剧,企业要积极发挥自身的能动性和成长能力,这样才会避免遭受淘汰的命运。本文以高新技术企业RK科技公司的成长性作为选题,目的是在全面系统地总结和探索RK科技公司的成长性状况,按照定量分析找到RK科技公司成长性存在的问题,最终提出相应的解决对策和方案。论文在研究初期就先行对成长性的有关理论以及文献做了相应的梳理与整合工作。通过对RK科技公司当下的成长性现状进行介绍以及对其内外部因素进行考量,其中外部因素以市场竞争力为主,内部因素以公司的财务状况为主,通过系统的财务报表结构、趋势分析以及杜邦分析对RK科技公司的财务现状进行全面细致的研究;接着为了更好的评价和找出RK科技公司成长性的问题所在,本文采用因子分析法首先对RK科技公司自身的成长性进行测评。通过一定的标准选取同行业公司数据为参考,构建涵盖RK科技公司内外部因素结合的成长性评价指标体系,统计和计算出RK科技公司在该行业公司中的各项能力及综合能力排名;然后将RK科技公司横向对比同行业的排名第一的企业恒生电子和自身规模相当的企业润和软件,得到影响RK科技公司成长性发展的主要因素为盈利能力和成长能力;接下来将RK科技公司近三年的成长性业绩进行纵向对比分析,最终得到影响RK科技公司发展的主要因素为成长能力、盈利能力、创新能力和市场因素四大方面。最后针对RK科技公司成长性存在的问题,主要从提高自主创新能力和市场占有率等方面给出了相应的解决对策。本文也希望在分析RK科技公司成长性之余,也能为类似的高新科技企业的成长得出一些有益的借鉴和参考。
[Abstract]:With the rapid development of science and technology in China, advanced science and technology has been popularized in various industries and is accelerating the civilization and progress of mankind. At the same time, the economy of a country and society can flourish and develop stably, it must also be inseparable from the booming and rapid progress of science and technology enterprises. However, when most of the small and medium-sized high-tech enterprises are facing a growth crisis in their development for various reasons, for example, it is difficult for the company to raise funds and the speed of enterprise development is relatively slow, and so on. Are a long-term impact on the better growth of high-tech enterprises a major problem. Therefore, with the further intensification of the current market competition, enterprises should actively play their own initiative and growth ability, so as to avoid the fate of being eliminated. The purpose of this paper is to summarize and explore the growth status of RK Science and Technology Company in a comprehensive and systematic way, and to find out the problems existing in the growth of RK Science and Technology Company according to the quantitative analysis. Finally, the corresponding solutions and solutions are put forward. In the early stage of the research, the thesis firstly combs and integrates the theory of growth and the literature. Through the introduction of the current growth situation of RK Technology Company and the consideration of its internal and external factors, the external factors are mainly market competitiveness, the internal factors are mainly the financial situation of the company, and through the financial statement structure of the system, Trend analysis and DuPont analysis of the financial status of RK Technology Company to conduct a comprehensive and detailed study; then in order to better evaluate and find out the growth problems of RK Technology, This paper uses factor analysis to evaluate the growth of RK technology company. Through a certain standard to select the same industry company data as reference, build the growth evaluation index system, which covers the combination of internal and external factors of RK technology company. Statistics and calculations of RK Technology's ranking of capabilities and comprehensive capabilities in the industry company; then compare RK Technologies' ranking of the industry's No. 1 enterprise Hang Seng Electronics with its own equivalent enterprise Runhe Software, The main factors influencing the growth development of RK Technology Company are profitability and growth ability. Then, the growth performance of RK Technology Company in the past three years is compared and analyzed vertically. Finally, the main factors affecting the development of RK Technology Company are growth ability, profitability, innovation ability and market factors. Finally, aiming at the problems of RK technology company's growth, this paper puts forward the corresponding countermeasures from the aspects of improving the independent innovation ability and market share. This paper also hopes to analyze the growth of RK technology companies, but also to provide some useful reference for the growth of similar high-tech enterprises.
【学位授予单位】：沈阳工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F49

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