随经济:共享经济之后的全新战略思维

发布时间：2018-05-10 05:30

  本文选题：互联网+ + 数字经济　； 参考：《人民论坛·学术前沿》2015年22期

【摘要】：当许多企业在思考如何使用互联网时,一种被互联网使用的共享经济思维产生。从经济学发展来看,由亚当·斯密的"利己"思维逐渐发展出共享经济的"利他"思维,其中的关键在于共有文化经历了财务资产共有、知识资产共有、人脉资产共有,乃至于共享经济中闲置资产的共有。其中共享经济的实践在于开放(信任、开放数据、开放API)精神,成功之后所导致的万众创新,让使用者的时间成为新经济有限的资源,这种新经济称之为"随经济",包括了随时(零碎、延长、锁定)、随地(O2O商务)、随缘(社群媒体的意外发现)、随处(智慧生活)、随支付(数字金融)与随渠道(全渠道)六项战略思维。
[Abstract]:When many enterprises are thinking about how to use the Internet, a shared economy thinking that is used by the Internet comes into being. From the perspective of economic development, Adam Smith's thinking of "self-interest" has gradually developed the "altruistic" thinking of shared economy, the key of which is that the common culture has experienced the sharing of financial assets, knowledge assets and personal assets. And even the sharing of idle assets in the shared economy. The practice of a shared economy lies in the spirit of openness (trust, open data, open API), the innovation that results from success, and the limited resources of the new economy for the time of the users. This new economy is called "with the economy," and it includes at any time (piecemeal, extended, etc.) Lock in, open O2O business, whatever (social media unexpected discovery, everywhere (smart life), pay (digital finance) and with channel (all channel) six strategic thinking.
【作者单位】： 台湾科技大学管理学院;
【分类号】：F49
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本文编号：1867973