电信运营商与服务提供商的上下游纵向关系研究

发布时间：2018-05-11 04:23

本文选题：电信运营商 + 服务提供商　；参考：《北京邮电大学》2012年博士论文

【摘要】：随着移动互联网时代的到来和电信消费者对数据业务认知和需求的不断提升,电信产业正经历着深刻的变革,其中一个突出的特点就是由服务提供商、内容提供商和应用提供商组成的服务提供行业在电信产业中的比重不断提升,重要性逐渐突显。但与此同时,也有一些问题和困扰一直伴随着服务提供行业的快速发展且变得越来越突出,其中最为典型的就是电信运营商和服务提供商之间的上下游纵向关系问题。一些研究和实证显示,运营商和服务提供商之间的纵向关系复杂而独特,并且对于两个行业甚至整个电信产业的发展都具有重大的影响。但是,通过对纵向关系理论和电信产业的分析,本论文认为以往研究在探讨电信运营商和服务提供商纵向关系上,还存在一些不足和有待改进之处,主要是：以往纵向关系研究主要在既定的结构下进行探讨,缺乏对纵向关系形成机制的探讨和数据验证；以往电信产业研究重点集中于单个行业的探讨,缺乏将上下游行业联系起来并针对纵向关系的研究；缺乏运营商与服务提供商纵向关系具体实现形式的针对性探讨和分析。为了弥补以上不足,本论文设计了三个逐步深入的研究内容,以产业链纵向关系理论为主要理论基础,同时结合电信产业的特征,分析电信运营商和服务提供商的上下游纵向关系,力争在以下方向上进行创新和突破：第一,从理论角度,分析电信运营商与服务提供商的纵向关系,探索形成这种机制的原因,同时应用实证数据进行验证；第二,从理论角度,围绕电信运营商与服务提供商纵向关系,提出并建立包含上下游市场控制力、行业发展力等诸因素的控制力研究模型,并通过实证研究的方式进行验证,探索因素间的相互关系；第三,结合电信产业特征,归纳总结出具体的纵向关系实现形式,并通过经济学模型进行分析,探讨具体实现形式对于上下游行业利润的影响,以及纵向关系条件下行业利润与市场结构的关系。通过研究,论文最终得到了以下结论： (1)电信运营商和服务提供商之间的上下游纵向关系为前者对于后者的正向控制,形成这一纵向关系的主要原因是电信运营与服务提供两个行业在市场结构及控制力上的差异,相比于服务提供市场的垄断竞争结构,电信运营市场的寡头垄断结构具有更强的垄断性,电信运营商具有更强行业控制力和行动置信性。论文从经济学理论、纵向控制力指数、正向控制主要实现形式、以及电信运营商和服务提供商效率等诸角度的分析均支持了这一结论。 (2)提出并建立以正向控制力为核心,涵盖上下游行业市场控制力、发展力和产业发展力的完整“电信产业链正向控制力模型”并进行实证研究。最终证实运营商对服务提供商的正向控制力,分别受到电信运营市场控制力和服务提供市场控制力的正向和负向影响；运营商对服务提供商的正向控制对于上游电信运营行业的发展具有促进作用,对于下游服务提供行业发展具有负向影响；从电信产业角度,这种正向控制不利于产业整体的发展和进步。 (3)电信运营商对服务提供商的正向控制,主要有四种实现形式(纵向一体化、转售价格控制、独占交易、等级歧视)。其中,电信运营商通过控制最终产品收费权和结算权,进行价格范围界定实现转售价格控制,以及对于服务提供商进行等级划分进行分成比例和服务支持层面歧视性管理,是电信产业中比较代表性的形式。通过建立针对转售价格控制、独占交易与等级歧视的经济学模型并进行分析,证实了电信运营商实施正向控制,促进了电信运营行业利润的提升易造成服务提供行业利润的损失。此外,模型证实电信运营商正向控制的实施效果与电信服务提供市场结构有关,随着下游服务提供商数量的增多,电信运营商正向控制越容易,且实施后获得的利润也更多。
[Abstract]:With the advent of the era of mobile Internet and the increasing awareness and demand of Telecom consumers for data services, the telecommunications industry is undergoing profound changes. One of the prominent features is the increasing proportion of service providers, content providers and application providers, in the telecommunications industry. But at the same time, there are some problems and problems that have been accompanied by the rapid development of service supply industry and become more and more prominent, the most typical of which is the upstream and downstream relationship between telecom operators and service providers. Some research and empirical evidence shows the vertical between operators and service providers. The relationship is complex and unique, and has a significant impact on the development of the two industries and even the entire telecommunications industry.
However, through the analysis of the vertical relationship theory and the telecommunications industry, this paper holds that the previous research has some shortcomings and needs to be improved in the study of the vertical relationship between telecom operators and service providers, mainly: the previous longitudinal relationship is mainly discussed under the established structure and lack of the formation mechanism of the vertical relationship. Research and data validation; in the past, the telecommunications industry research focused on the discussion of a single industry, the lack of links between the upstream and downstream industries and the study of the vertical relationship, and the lack of specific exploration and analysis of the concrete realization forms of the vertical relationship between the operators and the service providers.
In order to make up the above deficiencies, this paper has designed three in-depth research contents, taking the industrial chain vertical relationship theory as the main theoretical basis, and combining the characteristics of the telecommunications industry, analyzing the upstream and downstream vertical relations of telecom operators and service providers, and striving to make innovations and breakthroughs in the lower direction. First, from the theoretical point of view, This paper analyzes the longitudinal relationship between telecom operators and service providers, explores the reasons for the formation of this mechanism, and uses empirical data to verify it. Second, from the theoretical point of view, the control force research model, which includes the control force of the upstream and downstream markets and the development power of the industry, is put forward and established around the longitudinal relationship between the telecom operators and the service providers. Type, and through the empirical research way to verify, explore the relationship between factors; third, combined with the characteristics of the telecommunications industry, summed up the concrete form of vertical relationship, and through the economic model to analyze the impact of specific forms on the profits of the upstream and downstream industries, and the industry profits under the conditions of vertical relations. The relationship with the market structure.
Through the research, the thesis finally gets the following conclusions:
(1) the vertical relationship between the upper and lower reaches of the telecom operators and service providers is the positive control of the former to the latter. The main reason for the formation of this vertical relationship is the difference in the market structure and control of the two industries provided by the telecom operation and service, compared to the monopolistic competition structure providing the market for the service and the oligarch of the telecom operation market. This conclusion is supported by the analysis of the economic theory, the vertical control force index, the main realization form of positive control, and the efficiency of the telecom operators and service providers.
(2) to put forward and establish a complete "positive control model" of the telecommunications industry chain, which includes the control power of the upstream and downstream industries, the development power and the industrial development power, and carries out an empirical study. Finally, the positive control of the operators to service providers is confirmed, and the division of the telecom operation market control and service provides the city. The positive and negative impact of field control; the positive control of the service provider to the service provider has a promoting effect on the development of the upstream telecom operation industry, and has a negative impact on the development of the downstream service industry, and this positive control is not conducive to the development and progress of the industry as a whole from the perspective of the telecommunications industry.
(3) there are four main forms (vertical integration, resale price control, exclusive transaction, hierarchical discrimination) in the positive control of service providers. Among them, the telecom operators can control the price range by controlling the fee and settlement rights of the final products, and carry out the resale price control, as well as the grade of service providers. The discriminatory management of dividing into proportion and service support is the most representative form in the telecommunication industry. Through the establishment of the economic model of the resale price control, the exclusive transaction and the hierarchical discrimination, the author confirms the positive control of the telecom operators, which promotes the improvement of the profit of the telecom operation industry. In addition, the model confirms that the implementation effect of the telecom operators' forward control is related to the market structure of telecommunication services. With the increase of the number of downstream service providers, the more easy the telecom operators are to control, and more profits are obtained after the implementation of the telecom operators.

【学位授予单位】：北京邮电大学
【学位级别】：博士
【学位授予年份】：2012
【分类号】：F626

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