B软件科技公司融资策略研究

发布时间：2018-05-31 20:37

本文选题：中小企业 + 融资策略　；参考：《广西大学》2017年硕士论文

【摘要】：在我国政府积极鼓励“大众创新,万众创业”的浪潮中,广大中小企业日渐扮演着愈来愈重要的角色。成为推动社会发展、解决就业与维持社会稳定的中坚力量。由于众多的原因,中小型企业在其发展的过程中遭受到许多障碍,融资难的问题成为中小型企业发展制约的重要阻力。因此,如何解决中小企业的融资问题成了本文研究的重点。本文选定新三板挂牌企业B软件科技公司的融资策略进行系统研究,首先,总结融资研究的相关理论及观点。其次,对B公司的融资现状及存在问题进行了分析;B公司作为软件科技企业,在公司发展初期主要以内源融资为主,随着公司发展也进行过股权融资,但是整体上融资规模较小,融资成本偏高,难以适应公司快速发展的需求;通过对企业的综合分析,认为B公司融资方面存在的主要问题在于融资缺乏统筹规划,融资结构不合理,商业信用以及治理结构不完善,财务制度不健全等方面;造成融资问题的主要原因是公司的管理团队知识结构失衡,市场、技术人才为主,财务人才缺乏;公司业务模式与发展阶段特殊,该行业属于服务与知识型产业,固定资产投入较少,社会认知度不高,因而难以通过银行贷款融资;通过对公司人员职能分布定量分析发现融资管理人才匮乏也是重要原因之一。再次,对B公司的融资条件与环境也做了相应的分析,为融资问题的解决方案提供策略依据。最后,从企业的融资原则、融资渠道、融资风险、融资成本以及财务因素等五个方面进行分析,运用了文献研究法、理论联系实际法、定性与定量研究结合法以及深入访谈法等多种研究方法,将当代的融资理论和B公司的实际情况相结合,为B公司设计了内源融资与外源融资互补的融资策略。留存收益融资为B公司提供了稳定、安全的资金来源,降低了B公司的融资成本。股权质押融资策略为企业市场推广、研发中心等提供了主要的资金。商业信用融资策略为B公司新公司扩张到所需的装修及设备费用,开辟了B公司融资新途径。
[Abstract]:In the tide of encouraging mass innovation and mass entrepreneurship, the small and medium-sized enterprises are playing more and more important role. To become the backbone of promoting social development, solving employment and maintaining social stability. Because of many reasons, small and medium-sized enterprises have encountered many obstacles in the process of their development. The problem of financing difficulties has become an important obstacle to the development of small and medium-sized enterprises. Therefore, how to solve the financing problem of SMEs has become the focus of this paper. In this paper, the financing strategy of B Software Technology Company, a new three-board listed company, is selected for systematic research. Firstly, the related theories and viewpoints of financing research are summarized. Secondly, the paper analyzes the current financing situation and existing problems of B Company. As a software technology enterprise, B Company mainly focuses on endogenous financing at the initial stage of its development, and equity financing has also been carried out with the development of the company. But on the whole, the financing scale is small, the financing cost is too high, it is difficult to adapt to the demand of the rapid development of the company. Through the comprehensive analysis of the enterprises, it is concluded that the main problem in the financing aspect of B company lies in the lack of overall planning of the financing. The main causes of the financing problems are the imbalance of the knowledge structure of the management team, the market, the technical talents, the lack of the financial talents, and so on, the financing structure is unreasonable, the commercial credit and the governance structure are not perfect, and the financial system is not perfect. The business model and development stage of the company is special, this industry belongs to the service and knowledge industry, the fixed assets investment is relatively small, the social cognition is not high, so it is difficult to finance through bank loans; Through the quantitative analysis of the distribution of personnel functions, it is found that the shortage of financing management personnel is also one of the important reasons. Thirdly, the financing condition and environment of company B are also analyzed to provide the strategic basis for solving the financing problem. Finally, from five aspects of financing principle, financing channel, financing risk, financing cost and financial factors, the paper applies literature research method, theory and practice method. Combining qualitative and quantitative research and in-depth interview, this paper combines the contemporary financing theory with the actual situation of company B, and designs a complementary financing strategy of endogenous and exogenous financing for B company. Retained earnings financing provides a stable and safe source of funds for Company B. it reduces the financing cost of Company B. Equity pledge financing strategy for enterprises to promote the market, R & D center to provide major funds. The commercial credit financing strategy has opened up a new way for B company to expand to the required decoration and equipment costs.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F275;F49

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