基于创新扩散理论的情景感知服务扩散影响研究

发布时间：2018-06-04 20:08

本文选题：情景感知服务 + 创新扩散　；参考：《北京邮电大学》2013年硕士论文

【摘要】：目前,我国移动信息服务已获得一定发展,但现有的移动信息服务仍局限在静态领域,不能实时响应用户需求的变化,因此依然难以满足用户的需要。随着普适计算技术的逐渐成熟,越来越多的情景感知服务的业务被推出。由于情景感知服务能够根据用户所处环境提供动态的实时信息服务,能够更好地满足用户需求,因此已经成为一个研究和实践的热点。本文从创新扩散理论的角度对影响情景感知服务创新扩散的因素进行研究分析。本文首先对现有的创新扩散理论研究进行归纳总结,在前人的研究基础上,从情景感知服务扩散系统的构成出发、结合情景感知服务的特点,提出影响情景感知服务扩散的11个影响因子,分别为情景性、相对优越性、相容性、易用性、可试性、可察性、企业影响力、个人需要、性格特征、信息传播渠道以及价格,进而从微观分析角度,以提取的11个影响因子为基础,构建情景感知服务扩散影响因子模型并提出相应假设。本文在实证研究部分运用问卷调查和结构方程建模法对模型和相应假设进行验证,同时定量测算了各影响因子对情景感知服务扩散的影响系数。最后,本文根据影响因素的实证分析结果,针对情景感知服务提供商提出增强其竞争力的营销建议。
[Abstract]:At present, mobile information services in China have been developed to a certain extent, but the existing mobile information services are still limited in the static field, can not respond to the changes of user needs in real time, so it is still difficult to meet the needs of users. With the maturity of pervasive computing technology, more and more scene-aware services are launched. Because situational awareness service can provide dynamic real-time information service according to the user's environment, it can better meet the needs of users, so it has become a hot spot in research and practice. From the perspective of innovation diffusion theory, this paper analyzes the factors that influence the diffusion of situational perceived service innovation. In this paper, the current research on innovation diffusion theory is summarized. Based on the previous research, the paper combines the characteristics of situational perception service with the composition of situational perception service diffusion system. This paper proposes 11 factors that influence the diffusion of situational perception services, which are situational, relative superiority, compatibility, ease of use, trial, observability, enterprise influence, personal needs, personality characteristics, information dissemination channels and prices. On the basis of the 11 influence factors extracted from the microscopic analysis, the influence factor model of situational perception service diffusion is constructed and the corresponding assumptions are put forward. In the part of empirical research, questionnaire survey and structural equation modeling are used to verify the model and the corresponding hypotheses, and the influence coefficients of the influencing factors on the diffusion of situational perception services are calculated quantitatively. Finally, according to the empirical analysis results of influencing factors, this paper puts forward marketing suggestions for situational perception service providers to enhance their competitiveness.
【学位授予单位】：北京邮电大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F626;F224

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