Sainsbury’s剩食大拯救

发布时间：2018-06-04 23:00

本文选题：横幅广告 + 语音识别　；参考：《财会月刊》2014年33期

【摘要】：正用户只需点一下横幅广告,通过手机说出自己有哪些剩饭剩菜,系统就会列出一系列菜单,教你如何变"剩"为宝。面对家里每天剩下的一堆饭菜,你是不是觉得如同鸡肋一般,食之无味,弃之又不舍呢?英国第三大超市Sainsbury’s为了帮助人们充分利用剩饭剩菜,避免不必要的浪费,联合Google开发了第一个具有语音识别功能的互动式横幅广告,教大家如何"废物利用",变"剩"为宝。用户可在Google网站以及
[Abstract]:A regular user simply clicks on a banner ad to tell you what leftovers you have on your phone, and the system lists a list of menus that teach you how to turn leftovers into treasure. Do you feel like chicken ribs in the face of a pile of food left in the house every day? it's tasteless, and you don't give it up. To help people take advantage of leftovers and avoid unnecessary waste, Sainsbury's, the UK's third-largest supermarket, developed the first interactive banner ad with speech recognition in conjunction with Google. Teach us how to "use waste", change "surplus" into treasure. Users are available on the Google Web site and
【分类号】：F49

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