基于协作消费视角的共享经济传染机制实证研究

发布时间：2018-06-13 20:33

  本文选题：共享经济 + 协作消费　； 参考：《现代经济探讨》2017年08期

【摘要】：从协作消费的社会价值和功利价值两个方面梳理大众参与共享经济的动机,并以此为依据,构建空间计量模型,收集快车共享平台消费数据,实证检验并估计分享经济参与的内外部传染机制。结果表明:初期社群规模与活跃度、异地消费模仿与社会学习、绿色消费理念和尝新消费是共享经济在消费者中快速传染的主要前因。
[Abstract]:From the two aspects of social value and utilitarian value of collaborative consumption, this paper combs the motivation of mass participation in sharing economy, and based on this, constructs a spatial measurement model to collect the consumption data of the fast train sharing platform. Empirical test and estimate the sharing of economic participation of the internal and external transmission mechanism. The results show that the scale and activity of community in the early stage, the imitation of consumption in different places and social learning, the concept of green consumption and the new consumption are the main causes of the rapid infection of the shared economy among consumers.
【作者单位】： 成都理工大学旅游与城规学院;四川行政学院;
【基金】：国家社科基金青年项目“网络零售中小企业空间增长与空间动力机制研究”(项目编号:14CJL040) 中国国家留学基金委资助项目(项目编号:20140851084)
【分类号】：F49
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本文编号：2015322