移动互联网产品试点的评价指标体系研究

发布时间：2018-07-04 07:02

本文选题：移动互联网产品 + 产品试点　；参考：《北京邮电大学》2017年硕士论文

【摘要】：随着移动智能终端的不断发展,网民使用移动终端的时间远远超过PC端,移动互联网市场呈现出越来越巨大的潜力,越来越多的人将目光聚集在这块大蛋糕上。但是在当前产品冗杂、抄袭成风的移动应用市场上,一个好的移动互联网产品的产生必定是经过层层的考验。移动互联网新产品的试点工作最大的意义所在就是,能够大大地降低企业新产品失败的风险,提高新产品上市的成功率。但现今对于移动互联网产品试点的研究甚少,当前没有对移动互联网产品试点有一个明确的定义,因此本文计划通过对移动互联网产品和产品试点这两方面的研究,较为创新性地探究出移动互联网产品试点的概念和意义,并对试点过程中的移动互联网产品的评价指标进行研究,分析并建立出属于移动互联网产品试点的评价指标体系,并为企业在新产品上市前提供参考。本文在建立移动互联网产品试点评价体系的过程中,首先对移动互联网产品和产品试点的研究背景进行分析。其次,对移动互联网产品试点的相关概念进行了梳理,明确了本研究的重要意义,同时通过查阅大量相关文献资料,对国内外关于移动互联网产品的相关研究文献进行了整理综述。在此基础上,根据移动互联网产品试点的特殊性,采用了专家会议法来建立移动互联网产品试点的评价指标体系,利用层次分析法和专家打分法计算出所有指标的权重值,并对结果进行分析。最终本文总结出移动互联网新产品上市前的试点阶段的研究对企业在实际操作中的启发,并提出了一些较为合理的思路和建议。
[Abstract]:With the continuous development of mobile intelligent terminals, Internet users use mobile terminals far longer than PC, mobile Internet market presents more and more great potential, more and more people will focus on this big cake. However, in the current market of mobile applications with miscellaneous and plagiarized products, the emergence of a good mobile Internet product must pass through many tests. The greatest significance of the pilot work of the new product of mobile Internet is that it can greatly reduce the risk of the failure of the new product of the enterprise and improve the success rate of the new product on the market. However, there is very little research on mobile Internet product pilot, and there is no clear definition of mobile Internet product pilot at present. Therefore, this paper plans to study mobile Internet product and product pilot through these two aspects. This paper explores the concept and significance of mobile Internet product pilot, studies the evaluation index of mobile Internet product, and establishes the evaluation index system of mobile Internet product pilot. And provide the reference for the enterprise before the new product goes on the market. In the process of establishing the evaluation system of mobile Internet products, this paper firstly analyzes the research background of mobile Internet products and products. Secondly, the related concepts of mobile Internet products are combed out, and the significance of this study is clarified. At the same time, by consulting a large number of relevant literature, This paper summarizes the research literature about mobile internet products at home and abroad. On this basis, according to the particularity of the mobile Internet product pilot, the expert meeting method is adopted to establish the evaluation index system of the mobile Internet product pilot, and the weight value of all the indexes is calculated by using the analytic hierarchy process (AHP) and the expert scoring method. The results were analyzed. Finally, this paper summarizes the pilot phase of mobile Internet products before the listing of inspiration to enterprises in the actual operation, and puts forward some more reasonable ideas and suggestions.
【学位授予单位】：北京邮电大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F626;F49

【参考文献】