移动通信用户转网影响因素研究

发布时间：2018-08-04 16:50

【摘要】：随着3G时代的到来，我国通信市场日渐成熟，中国移动、中国电信、中国联通三家运营商所能提供的产品和服务，在质量、资费等方面的差异性已越来越小，市场竞争日趋白日化。技术的发展、产品和服务的日新月异，使得我国大众消费者对移动通信业务的使用更为频繁、需求应用更加广泛，加上消费者维权意识的逐步增强，移动通信用户转换运营商的情况变得越发普遍。鉴于号码资源的有限性，移动号码也将无可避免的面临用户使用方面的压力。2008年，我国工业和信息化部决定在天津、海南开始试行携号转网政策，试行区域内的移动通信用户无需更换号码便可进行网间转换。该政策在一定程度上既有利于号码资源问题的解决，又有利于我国移动通信市场的结构优化和均衡发展。由此，本文试图结合携号转网的技术发展和政策试行效果，对我国移动通信用户的转网意愿和转网行为进行研究，从而为政府的行业监管和调控、运营商的内外部优化提供一定的理论和实践建议经过为期半年的用户信息搜集，获得有效问卷4956份。通过模型建立，并运用AMOS和MATLAB软件进行数据处理，最终分析得到：用户对运营商的不满因素、运营商对用户的诱导因素均会对用户的转网行为有着显著的正影响，其中不满因素影响最大，同时诱导因素也会正向影响不满因素。此外，用户的日常消费情况和转移壁垒也会对用户转网产生影响，只是就目前的市场情况来看，影响力度还比较弱。期望能够通过分析影响用户转换运营商的主要因素，帮助政府及其有关部门以更加有效的行业调控和监管，使我国广大移动通信用户得以更加自由、便捷的转换运营商，，促进运营商之间的相互竞争，推动我国电信业的良性发展。希望运营商在用户转网方面，能为了留住存量用户、发展新增用户，而更加注重自身服务水平、资费结构、产品质量、技术研发等方面的投入与提升，最终惠及我国数量正在急速增长的广大移动通信用户。
[Abstract]:With the coming of 3G era, the communication market of our country is maturing day by day. The differences of products and services offered by China Mobile, China Telecom and China Unicom are becoming smaller and smaller in terms of quality, tariff, etc. The market competition is becoming more and more white. With the development of technology and the rapid development of products and services, the mass consumers in our country have more frequent use of mobile communication business, more extensive application of demand, and the gradual enhancement of consumers' awareness of protecting their rights. It is becoming more and more common for mobile users to switch operators. In view of the limited number resources, mobile numbers will inevitably face pressure from users. In 2008, China's Ministry of Industry and Information Technology decided to pilot a policy of carrying numbers and transferring networks in Tianjin. The mobile communication users in the pilot area can switch between networks without changing their numbers. To a certain extent, this policy is beneficial to the solution of the number resource problem, and to the optimization and balanced development of the mobile communication market in China. Therefore, this paper attempts to study the willingness and behavior of mobile communication users to switch networks in our country, combining with the technological development and the effect of policy trial, so as to regulate and control the industry of government. The internal and external optimization of operators provides some theoretical and practical suggestions. After half a year of user information collection, 4956 valid questionnaires are obtained. Through establishing the model and using AMOS and MATLAB software to process the data, it is concluded that the dissatisfied factors of users to operators, the inducement factors of operators to users will have a significant positive influence on the switching behavior of users. Among them, dissatisfaction factor is the most important factor, and inductive factor will also positively affect dissatisfaction factor. In addition, the daily consumption of users and transfer barriers will also have an impact on users to switch to the network, but on the current market situation, the impact is still relatively weak. We hope that by analyzing the main factors that affect the user switching operators, we can help the government and its relevant departments to regulate and supervise the industry more effectively, so that the vast number of mobile communication users in our country can switch operators more freely and conveniently. Promote the competition between operators, promote the benign development of China's telecommunications industry. I hope operators can pay more attention to the investment and promotion of their service level, tariff structure, product quality, technology research and development in order to retain the existing users, develop new users, and pay more attention to their own service level, tariff structure, product quality, technology research and development, etc. The final benefit of the number of rapid growth in China's vast number of mobile communication users.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F626

【参考文献】