移动互联网产业链的商业生态模式
发布时间：2018-08-28 19:43
【摘要】：运用价值链理论,从职能划分的角度构建移动互联网价值链的层次模型,具体包括基础设施制造层、网络服务运营层、终端服务与应用供应层,并深入分析各环节分工与发展现状。同时,结合产业发展趋势与商业生态模式理论,运用价值共创理论总结现今具有代表性的商业生态模式,包括"终端+服务"的软硬件垂直一体化商业生态模式、"工具+社区+商务"的平台化商业生态模式、"LBS+SNS+O2O"的商业生态模式。最后,给出ATT公司调整商业生态模式的实际案例,为相关企业实现价值共创提供参考。
[Abstract]:Based on the theory of value chain, the hierarchical model of mobile Internet value chain is constructed from the angle of function division, which includes infrastructure manufacturing layer, network service operation layer, terminal service and application supply layer. And in-depth analysis of the division of labor and development of each link. At the same time, combined with the industrial development trend and the theory of commercial ecological model, we use the theory of value creation to sum up the current representative commercial ecological model. It includes the vertical integration of software and hardware ecological model of "terminal service", the platform commercial ecological model of "tool community commerce" and the commercial ecological model of "LBS SNS O _ 2O". Finally, this paper gives a practical case of ATT Company to adjust the business ecological model, and provides a reference for the related enterprises to realize the value together.
【作者单位】： 南京信息工程大学经济管理学院;湖北商务服务发展研究中心;
【基金】：国家自然科学基金项目“服务型制造项目治理的影响机理与机制设计研究”(71263040) 湖北商务服务发展研究中心开放课题“移动互联网产业链整合与商务模式创新研究”(2014Z001)
【分类号】：F49
本文编号：2210417
[Abstract]:Based on the theory of value chain, the hierarchical model of mobile Internet value chain is constructed from the angle of function division, which includes infrastructure manufacturing layer, network service operation layer, terminal service and application supply layer. And in-depth analysis of the division of labor and development of each link. At the same time, combined with the industrial development trend and the theory of commercial ecological model, we use the theory of value creation to sum up the current representative commercial ecological model. It includes the vertical integration of software and hardware ecological model of "terminal service", the platform commercial ecological model of "tool community commerce" and the commercial ecological model of "LBS SNS O _ 2O". Finally, this paper gives a practical case of ATT Company to adjust the business ecological model, and provides a reference for the related enterprises to realize the value together.
【作者单位】： 南京信息工程大学经济管理学院;湖北商务服务发展研究中心;
【基金】：国家自然科学基金项目“服务型制造项目治理的影响机理与机制设计研究”(71263040) 湖北商务服务发展研究中心开放课题“移动互联网产业链整合与商务模式创新研究”(2014Z001)
【分类号】：F49
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