58同城生活服务平台发展战略研究

发布时间：2018-09-15 19:12

【摘要】：互联网+代表一种新的经济形态,能够加速提升产业发展水平,增强各行业创新能力。新兴互联网+产业具有打破信息不对称、降低交易成本,提升相关行业劳动生产率的特点,带动了经济的转型升级。以生活服务020为代表的新业态正是互联网与传统产业融合的产物,本文选取的研究对象58同城是一家由分类信息网站逐步发展成为覆盖生活服务的平台型企业。在这一过程中,对其发展战略进行整理,分析研究58同城下一阶段的发展方向,既是58同城自2005年以来成长的总结,也是对产业未来发展方向的展望。本文首先介绍了研究背景和国内外的相关研究情况、方法,通过PEST和SWOT等方法分析外部环境和内部条件,并对58同城的基本情况进行分析。根据服务业在中国经济中占比将逐步提高的发展趋势,结合58同城过去几年的战略举措以及未来互联网、移动互联网发展角度进行分析与总结,为58同城明确今后一段时期内的发展战略提供决策参考。同时也为中国互联网企业尤其是提供分类信息和生活服务类型的企业,提供参考与借鉴。
[Abstract]:Internet + represents a new economic form, which can speed up the level of industrial development and enhance the innovation ability of various industries. The new Internet + industry has the characteristics of breaking the information asymmetry, reducing transaction costs and improving the labor productivity of related industries, driving the economic transformation and upgrading. The new business status represented by life service 020 is mutual. As a result of the integration of networking and traditional industries, this paper selects 58 Tongcheng as the research object, which is a platform-based enterprise gradually developed from classified information websites to cover life services. This paper first introduces the research background and the related research situation at home and abroad, methods, through PEST and SWOT methods to analyze the external environment and internal conditions, and analyzes the basic situation of 58 cities. This paper analyzes and summarizes the strategic measures taken in the past few years and the future development of Internet and mobile Internet in Tongcheng, and provides a reference for the development strategy of 58 Tongcheng in the future.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F49

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