旅游大数据发展需要战略定力
发布时间：2018-11-23 21:16
【摘要】：正近年来,旅游大数据在行业中可谓炙手可热,仿佛言不及大数据,就算不上前沿。人们在沉醉于它的愿景,叹服于它的魔力之时,其实每个人心里都在设问:大数据的路该怎么走?大数据之梦真的能够实现吗?一、产业发展的理性思考旅游企业和旅游管理部门对大数据的热盼和渴望,源于对发展掌控力缺失的忧患。旅游产业发展到今天,不论是全域旅游还是大众旅游,不论是传统旅游企业还是新业态,都不得不面临这样一个
[Abstract]:In recent years, tourism big data in the industry can be described as hot, as if the words rather than big data, is not a frontier. People are intoxicated in its vision, admire its magic, in fact, everyone in the heart is asking: big data's road how to go? Can big data's dream come true? First, the rational thinking on the industrial development of tourism enterprises and tourism management departments desire and desire for big data, due to the lack of control over the development of the suffering. With the development of tourism industry today, whether it is global tourism or mass tourism, whether traditional tourism enterprises or new business type, they have to face such a situation.
【作者单位】： 国家旅游局信息中心;
【分类号】：F49;F592
本文编号：2352736
[Abstract]:In recent years, tourism big data in the industry can be described as hot, as if the words rather than big data, is not a frontier. People are intoxicated in its vision, admire its magic, in fact, everyone in the heart is asking: big data's road how to go? Can big data's dream come true? First, the rational thinking on the industrial development of tourism enterprises and tourism management departments desire and desire for big data, due to the lack of control over the development of the suffering. With the development of tourism industry today, whether it is global tourism or mass tourism, whether traditional tourism enterprises or new business type, they have to face such a situation.
【作者单位】： 国家旅游局信息中心;
【分类号】：F49;F592
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