曲阜邮政发展战略研究
发布时间：2019-04-24 06:21
【摘要】：曲阜市邮政局是提供邮政服务的县级基础性公用企业,随着市场经济的发展和邮政市场化进程的加快,曲阜邮政面临着发展战略不清晰、业务结构不合理、营销体系建设薄弱、人力资源开发缺乏、管理有待进一步科学严细等问题。为实现企业可持续发展,需要增强战略思维,加强战略管理,正确把握自身定位。 本文共有七章。第一章为绪论。介绍本论文的选题背景和研究意义、目的和主要内容；第二章为理论综述。介绍了企业战略管理的概念、种类、发展,以及本文重点涉及到的战略理论要点,为本文研究提供理论基础；第三章对曲阜邮政外部环境进行分析,分析面临的市场机会和存在的威胁,从中捕捉邮政发展的切入点和突破口；第四章为曲阜市邮政局内部资源和能力分析,找出内在的优势和问题；第五章在前面分析的基础上,结合作者管理经验和相关战略理论,提出了曲阜邮政发展的战略目标和战略选择,主要是相关多样化战略和差异化战略；第六章为曲阜邮政的战略实施,从组织结构、人力资源、业务创新、企业文化等方面探讨战略实施的具体措施；第七章为本文的结束语,说明了本文所做的主要工作、结论以及有待进一步解决的问题。 本文的主要研究结论是：曲阜市邮政局应该认真分析外部环境和内部资源能力,找出优势、机遇和问题。公司层要确定企业战略经营领域结构,加强业务结构调整,将企业有限的资源有效地分配到合理的产品结构中去。依托企业网络优势,充分利用现有资源、产品和渠道,实施相关多样化战略,大力发展新产品、新服务,开发新的客户群；业务层要实施差异化战略,形成独特的核心竞争力。要通过专业化改革、营销体系建设等一系列科学有效的措施推进战略实施。
[Abstract]:Qufu Post Office is a basic public enterprise at county level which provides postal service. With the development of market economy and the acceleration of postal marketization, Qufu Post is faced with unclear development strategy, unreasonable business structure and weak marketing system. The lack of human resources development, management needs to be further scientific and careful and other issues. In order to realize the sustainable development of enterprises, it is necessary to strengthen strategic thinking, strengthen strategic management, and correctly grasp their own positioning. There are seven chapters in this paper. The first chapter is the introduction. This paper introduces the background, research significance, purpose and main contents of this paper. Chapter two is a theoretical review. This paper introduces the concept, types and development of enterprise strategic management, as well as the key points of strategic theory involved in this paper, which provides a theoretical basis for the research of this paper. The third chapter analyzes the external environment of Qufu Post, analyzes the market opportunities and existing threats, from which to capture the entry point and breakthrough point of postal development; The fourth chapter analyzes the internal resources and ability of Qufu Post Office, and finds out the internal advantages and problems. The fifth chapter based on the previous analysis, combining the author's management experience and relevant strategic theory, puts forward the strategic objectives and strategic choices of Qufu Postal Development, mainly related diversification strategy and differentiation strategy; The sixth chapter is the strategic implementation of Qufu Post, from the organizational structure, human resources, business innovation, corporate culture and other aspects of strategic implementation of the specific measures; The seventh chapter is the conclusion of this paper, which explains the main work, the conclusion and the problems to be solved. The main research conclusion of this paper is: Qufu Post Bureau should analyze the external environment and internal resources ability, and find out the advantages, opportunities and problems. The company level should determine the structure of the enterprise's strategic management field, strengthen the adjustment of the business structure, and allocate the limited resources of the enterprise to the reasonable product structure effectively. Relying on the advantage of enterprise network, making full use of existing resources, products and channels, implementing relevant diversification strategies, vigorously developing new products, new services, and developing new customer base, the business layer should implement differentiation strategy to form a unique core competitiveness. Through the specialization reform, marketing system construction and a series of scientific and effective measures to promote the implementation of the strategy.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F616
[Abstract]:Qufu Post Office is a basic public enterprise at county level which provides postal service. With the development of market economy and the acceleration of postal marketization, Qufu Post is faced with unclear development strategy, unreasonable business structure and weak marketing system. The lack of human resources development, management needs to be further scientific and careful and other issues. In order to realize the sustainable development of enterprises, it is necessary to strengthen strategic thinking, strengthen strategic management, and correctly grasp their own positioning. There are seven chapters in this paper. The first chapter is the introduction. This paper introduces the background, research significance, purpose and main contents of this paper. Chapter two is a theoretical review. This paper introduces the concept, types and development of enterprise strategic management, as well as the key points of strategic theory involved in this paper, which provides a theoretical basis for the research of this paper. The third chapter analyzes the external environment of Qufu Post, analyzes the market opportunities and existing threats, from which to capture the entry point and breakthrough point of postal development; The fourth chapter analyzes the internal resources and ability of Qufu Post Office, and finds out the internal advantages and problems. The fifth chapter based on the previous analysis, combining the author's management experience and relevant strategic theory, puts forward the strategic objectives and strategic choices of Qufu Postal Development, mainly related diversification strategy and differentiation strategy; The sixth chapter is the strategic implementation of Qufu Post, from the organizational structure, human resources, business innovation, corporate culture and other aspects of strategic implementation of the specific measures; The seventh chapter is the conclusion of this paper, which explains the main work, the conclusion and the problems to be solved. The main research conclusion of this paper is: Qufu Post Bureau should analyze the external environment and internal resources ability, and find out the advantages, opportunities and problems. The company level should determine the structure of the enterprise's strategic management field, strengthen the adjustment of the business structure, and allocate the limited resources of the enterprise to the reasonable product structure effectively. Relying on the advantage of enterprise network, making full use of existing resources, products and channels, implementing relevant diversification strategies, vigorously developing new products, new services, and developing new customer base, the business layer should implement differentiation strategy to form a unique core competitiveness. Through the specialization reform, marketing system construction and a series of scientific and effective measures to promote the implementation of the strategy.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F616
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