久久不来的公交车,你等吗——决策中的投入陷阱

发布时间：2018-05-16 21:38

本文选题：决策心理学 + 资金投入　；参考：《成才与就业》2015年Z1期

【摘要】：正如果你是一家航空公司的董事长,你已经投资了1000万美元来开发一个飞机项目。在该项目完成90%时,另外一家公司已经开始为类似的飞机做市场调查了,并且很明显的是,对方的飞机已经被证明速度更快、价格更便宜。请问,你会把余下的资金投入到最后10%的开发工作中吗?这是决策心理学研究中的一个典型问题。研究的结果显示,85%的被调查者倾向于继续投入直到完成项目开发。然而,当给出的问题隐去了第一句话,即:不告诉被调查
[Abstract]:If you are the chairman of an airline, you have invested $10 million to develop an aircraft project. By the time the project was completed, another company had begun to do market research for similar aircraft, and it was clear that each other's aircraft had proved faster and cheaper. Will you put the rest of your money into the last 10% of the development effort? This is a typical problem in the study of decision psychology. The results of the study showed that 85% of the respondents preferred to continue to invest until the project was completed. However, when the given question conceals the first sentence, that is, do not tell the investigation
【作者单位】：同济大学学生就业中心;
【分类号】：C934

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