基于QFD矩阵的竞争战略决策框架
发布时间：2019-05-30 09:35
【摘要】：借助于全面质量管理理论中的ＱＦＤ矩阵，本文提出了一种顾客导向的竞争战略决策框架，它有效地将内部竞争能力与外部竞争要素放在一起进行分析与决策。文中还进一步探讨了其中的竞争要素的特征以及竞争冲击曲线理论，，为有效地作出竞争战略决策提供了基础
[Abstract]:With the help of QFD matrix in total quality management theory, this paper proposes a customer-oriented competitive strategic decision-making framework, which effectively analyzes and makes decisions on internal competitiveness and external competitive elements. The characteristics of competitive elements and the theory of competitive impact curve are further discussed in this paper, which provides a basis for making competitive strategic decisions effectively.
【作者单位】： 东南大学经济管理学院
【分类号】：C934
本文编号：2488735
[Abstract]:With the help of QFD matrix in total quality management theory, this paper proposes a customer-oriented competitive strategic decision-making framework, which effectively analyzes and makes decisions on internal competitiveness and external competitive elements. The characteristics of competitive elements and the theory of competitive impact curve are further discussed in this paper, which provides a basis for making competitive strategic decisions effectively.
【作者单位】： 东南大学经济管理学院
【分类号】：C934
本文编号：2488735
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