FTA背景下促进韩国对华跨境电商对策研究

发布时间：2018-01-10 22:19

本文关键词：FTA背景下促进韩国对华跨境电商对策研究　出处：《青岛科技大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着经济全球化的发展和信息技术的普及,电子信息技术在国际贸易中得到了广泛应用,跨境电子商务取得了长足的发展。跨境电子商务的出现,加速了企业国际化,其在国际贸易中的重要地位日益凸显。2015年11月30日韩国会通过了批准同意案,中韩FTA于12月20日正式生效。中韩FTA生效后必将对两国贸易造成巨大影响,而跨境电子商务作为近几年新兴的一种贸易模式,也会随之发生巨大的变化。中韩FTA中关于电子商务达成协议,为韩国企业对华跨境电商会提供有利条件。韩国中小企业通过中国阿里巴巴和韩国Auction等一样的网站进军电子商务交易市场,这是一种新的机遇。因此,研究中韩FTA背景下韩国企业对华跨境电商具有重要意义。本文主要探讨了在FTA背景下,韩国中小企业如何把握对中的电子商务交易的特征,分析韩国企业对华跨境电商存在的障碍,从企业方面和政府方面寻求新的应对策略。本文在跨境电子商务理论和自由贸易理论基础上,研究了一下三个方面的内容:(1)分析中韩两国跨境电子商务贸易现状,总结当前跨境电子商务贸易存在的四大问题:海外市场的开发问题、结算问题、物流问题、政治外交方面的问题。(2)研究中韩FTA对两国跨境电商贸易的正面影响大于负面。引用HM指数衡量两国的贸易依存度,发现FTA的签订会加大两国的贸易依存度,从而对对抗外来冲击的能力产生消极影响,但自由贸易协议的签订有利于两国电商一体化发展、加快产业升级、促进经济文化的交流。(3)通过案例分析研究韩国企业的电子商务发展情况,了解每个企业进军中国市场时遇到的各种障碍因素,通过中心的宣传及经营战略,用SWOT分析和4P分析来分析中国消费者并找出启示点。
[Abstract]:With the development of economic globalization and the popularization of information technology, electronic information technology has been widely used in international trade, cross-border e-commerce has made considerable progress. This has accelerated the internationalization of enterprises, whose importance in international trade has become increasingly prominent. South Korea will approve the approval bill on November 30th 2015. The FTA of China and South Korea came into effect on December 20th. After FTA came into effect, it will have a great influence on the trade between the two countries, and cross-border electronic commerce is a new trade mode in recent years. Great changes will follow. China and South Korea reach an agreement on e-commerce in FTA. South Korean small and medium-sized enterprises enter the e-commerce market through websites like Alibaba and Auction in South Korea. This is a new opportunity. Therefore, it is of great significance to study Korean enterprises on cross-border e-commerce in China under the background of FTA. This paper mainly discusses the background of FTA. How to grasp the characteristics of e-commerce transactions between Chinese and Korean SMEs and analyze the obstacles of Korean enterprises to China cross-border e-commerce. This paper is based on the theory of cross-border e-commerce and free trade. This paper analyzes the current situation of cross-border e-commerce trade between China and South Korea, and summarizes the four problems existing in cross-border e-commerce trade: the development of overseas market and settlement. Logistics issues, political diplomacy issues. 2) the study of the positive impact of FTA on cross-border e-commerce trade between China and South Korea is greater than the negative. HM index is used to measure the degree of trade dependence between the two countries. It is found that the signing of FTA will increase the degree of trade dependence between the two countries, which will have a negative impact on the ability to resist external shocks. However, the signing of free trade agreement is conducive to the integration of the two countries' e-commerce development and the acceleration of industrial upgrading. Promote the exchange of economy and culture.) through the case study of the development of electronic commerce of Korean enterprises, understand each enterprise into the Chinese market encountered a variety of obstacles. Through the propaganda and management strategy of the center, SWOT analysis and 4p analysis are used to analyze Chinese consumers and find out the enlightenment points.
【学位授予单位】：青岛科技大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F713.36

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