WM公司企业文化本土化研究

发布时间：2018-01-11 00:27

本文关键词：WM公司企业文化本土化研究　出处：《大连理工大学》2015年硕士论文　论文类型：学位论文

【摘要】：WM公司是全球连锁零售行业的巨头,在全球拥有超过6000家门店,位居世界500强前列,巨大数量的门店、强大的物流网络、商品管理数据化、天天平价等销售网络及管理理念,让其遥遥领先同行业其他竞争对手。WM公司在中国内地市场也是具有巨大影响力的零售企业,但其在内地市场的业绩表现却差强人意,甚至时常出现如食品安全问题等违反当地法律法规的情况出现。本文首先阐述了wM公司的历史背景,分析了研究意义与思路方法；其次,回顾了WM公司在美国的企业文化,以及充分体现企业文化内涵的管理方式方法和理念,第三,通过企业文化调研等手段,应用在线问卷调研方式对WM公司中国企业文化进行诊断,调研了解目前企业文化的主要特征,并应用企业文化相关理论,如企业文化跨文化理论、组织变革等,以wM公司在中国的业绩状况为依据,分析目前wM公司在国内遇到的困境与亟待解决的问题；第四,对比分析WM中国公司与美国公司的企业文化差异产生的原因,从企业文化与企业管理的角度,结合WM公司在中国的企业愿景和发展规划,明确其企业文化本土化的对策。通过强化管理层的企业文化意识,调整组织架构,使之更加扁平化,确保沟通顺畅、有效,重新回顾绩效评价体系与人员发展机制等措施,使员工感受到企业的关注与重视,并产生企业荣誉感,从而达到企业文化本土化的目的。最后通过员工敬业度、市场业绩和公众形象等方面,对企业文化本土化的成果进行衡量。
[Abstract]:WM is a global retail chain industry giant, in the world has more than 6000 stores, ranked among the top 500 in the world, a large number of stores, a strong logistics network, commodity management data. Daily parity and other sales network and management philosophy, let it far ahead of other competitors in the industry. WM company in the mainland China market is also a huge influence of retail enterprises. However, its performance in the mainland market is not satisfactory, even the situation of violating local laws and regulations, such as food safety problems, often appears. Firstly, this paper expounds the historical background of wm company. The significance of the research and the method of thinking are analyzed. Secondly, it reviews the enterprise culture of WM Company in the United States, as well as the management methods and ideas that fully reflect the connotation of corporate culture. Third, through the enterprise culture research and other means. This paper uses online questionnaire to diagnose the Chinese corporate culture of WM company, investigates the main characteristics of the current corporate culture, and applies relevant theories of corporate culture, such as cross-cultural theory of corporate culture. Based on the performance of the company in China, this paper analyzes the difficulties and problems that the company is facing in China. In 4th, the author contrasts and analyzes the causes of the differences between Chinese and American companies, from the perspective of corporate culture and enterprise management, combines the enterprise vision and development planning of WM in China. Clear its corporate culture localization countermeasures. Through strengthening the management of corporate culture awareness, adjust the organizational structure to make it more flat, to ensure smooth and effective communication. Review the performance evaluation system and personnel development mechanism and other measures to make employees feel the concern and attention of the enterprise, and generate a sense of corporate honor, so as to achieve the purpose of localization of corporate culture. Finally, through employee engagement. Market performance and public image, to measure the achievements of the localization of corporate culture.
【学位授予单位】：大连理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F717.6;F270

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