奉节县农村电子商务模式研究

发布时间：2018-01-11 03:06

本文关键词：奉节县农村电子商务模式研究　出处：《重庆三峡学院》2017年硕士论文　论文类型：学位论文

【摘要】：随着现代网络技术的飞速发展,农村电子商务成了助推农村经济大发展的重要武器。通过大力发展农村电子商务倒逼农业产业升级,转变流通方式,促进农业供给侧结构性改革,加快农业现代化的步伐,使"三农"得以良好有序、健康快速的发展。本文是在对奉节县农村电子商务发展的现状进行深入调研的基础之上完成的。笔者通过对奉节县农村电子商务的发展进行深入调研、分析、总结,归纳出了 "农户+农村淘宝合伙人+第三方平台"模式、"农户+农业公司(合作社)+电商平台"模式、"农户+农民电商合作社+电商平台"模式等三种农村电子商务模式。分别从模式的概述、运行程序、特点、运行效果、典型案例、模式分析等六个方面对这三种模式进行了深入研究。笔者认为"农户+农民电商合作社+电商平台"模式是目前最有利于边远的贫困山区大力发展特色生态效益农业、山地农业、休闲观光农业、订单定制农业的农村电子商务模式。这种模式顺应了市场多样化、多元化的发展需求,通过消费的个性化需求来指导生产,很好地避免了产品的同质化、产品供应不足、产品过剩等问题,这种农村电子商务模式倒逼农户和网商进行改革,不断探索新的出路,这契合了当前我国大力推行农业供给侧结构性改革的本质要求,因此具有一定的推广意义。笔者还针对当前奉节县农村电子商务发展中存在的物流体系急需加强和改善;农村电子商务专业技术人才匮乏;农特产品的标准认证困难;政策支持和资金支持力度有待加强等问题,给出了加大政府对农村电子商务的扶持力度;建设高效率多功能的物流体系;打造一支高素质的专业电商技术人才队伍;加快建设农特产品溯源体系等四点可行性的建议。
[Abstract]:With the rapid development of modern network technology, rural electronic commerce has become an important weapon to promote the development of rural economy. We will promote the structural reform on the supply side of agriculture, speed up the pace of agricultural modernization, and make the "three rural areas" in good order. Healthy and rapid development. This paper is on the basis of in-depth investigation of the development of rural e-commerce in Fengjie County. The author through the development of rural e-commerce in Fengjie County in-depth investigation, analysis. Summed up, summed up the "rural farmers Taobao partner third party platform" model, "farmers' agricultural companies (cooperatives) e-commerce platform" model. There are three kinds of rural electronic commerce modes, such as "Peasant Peasants' E-Commerce Cooperative platform" model, respectively from the overview of the model, operation procedures, characteristics, operational results, typical cases. Six aspects, such as model analysis, have studied these three models in depth. The author thinks that "the platform of Farmers' Farmers' E-Commerce Cooperative" The model is currently the most conducive to the remote poor mountain areas to vigorously develop characteristic ecological benefits of agriculture. Mountain agriculture, leisure and sightseeing agriculture, order customized agriculture of rural e-commerce model. This model conforms to the diversified market, diversified development needs, through the personalized demand of consumption to guide production. It can avoid the problems of homogenization of products, insufficient supply of products, surplus of products and so on. This mode of rural electronic commerce forces farmers and network merchants to reform and constantly explore new ways out. This is in line with the current China's efforts to implement the supply-side structural reform of the essence of the requirements. The author also aims at the logistics system existing in the development of rural electronic commerce in Fengjie county, which is in urgent need of strengthening and improving. The rural electronic commerce specialized technical personnel is scarce; The standard certification of agricultural special products is difficult; The policy support and the fund support need to be strengthened and so on. Constructing efficient and multifunctional logistics system; To create a high-quality team of professional ecommerce technical personnel; Speed up the construction of agricultural products traceability system and other four feasible suggestions.
【学位授予单位】：重庆三峡学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.6

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