跨境电子商务成功实施影响因素研究

发布时间：2018-01-11 17:11

  本文关键词：跨境电子商务成功实施影响因素研究　出处：《江西财经大学》2016年博士论文　论文类型：学位论文

  更多相关文章： 跨境电子商务 成功实施 影响因素分析 综合绩效 BP神经网络

【摘要】：经济全球化和互联网技术为国际贸易和电子商务带来了前所未有的挑战,也带来了全新的发展机遇,跨境电子商务如何提高中国企业的国际竞争力,加强企业综合绩效,已经成为学术界、企业和政府关心的热点问题之一。与发达国家相比,我国跨境电子商务交易的普及率还不够高,且实施效果也不甚理想。那么跨境电子商务企业成功实施的影响因素有哪些?这些影响因素的作用强度和作用方向如何?如何提高我国跨境电子商务企业的综合绩效?本文围绕上述问题,在跨境电子商务综合绩效评价实证的基础上,构建了跨境电子商务综合绩效(成功实施)的影响因素体系和分析模型,提出了跨境电商成功实施(综合绩效)的提升建议与措施。本文主要按照以下思路展开研究和写作。首先,在分析综合绩效概念的基础之上,借鉴前人成功研究经验,本文以综合绩效表示成功实施,即以跨境电子商务综合绩效表示跨境电子商务成功实施。其次,结合我国跨境电子商务企业特征和经营现状,参考借鉴现有文献,经由理论分析和问卷调研的基础上,构建跨境电子商务综合绩效(成功实施)的影响因素体系;随后,在跨境电子商务综合绩效评价指标体系构建和评价实证的基础之上,分别利用单因素最小二乘法和BP神经网络实证研究分析各影响因素对跨境电子商务综合绩效(成功实施)的作用强度和作用方向;最后,结合跨境电子商务影响因素分析和综合绩效评价的实证结果,在问卷调研的基础上,提出促进跨境电子商务成功实施的建议与措施。本文的主要研究内容和创新点包括以下内容。首先,构建了跨境电子商务综合绩效评价指标体系。以系统动力学思想修正了平衡计分卡,以投入与收益、顾客满意与信任、体系建设与管理、学习发展四个维度为基本框架,经过评价指标体系降维和有效性检验后,构建了一个跨境电子商务综合绩效评价指标体系;本文这种经过初步评价,将作用机理类似或作用强度较弱的指标予以聚类合并,对跨境电子商务综合绩效评价指标体系进行降维,以减少评价指标数量和简化指标体系结构,从而能够提高绩效评价可靠度和精度,提高评价结果的可操作性、实用性和针对性。其次,展开了基于模糊综合评价的跨境电子商务综合绩效评价实证研究。利用层次分析法确立模糊综合评价中的模糊隶属度和模糊函数,以克服层次分析法的评价误差较大和模糊综合评价中模糊隶属函数硬性确定的缺陷。通过跨境电子商务综合绩效的实证研究,为后继影响因素分析提供了坚实基础;第三,构建了跨境电子商务成功实施(综合绩效)的影响因素体系。在分析我国跨境电子商务企业特征的基础上,参考现有研究文献成果,结合理论分析和问卷调研,经影响因素筛选,构建了一个跨境电子商务成功实施(综合绩效)的影响因素体系;第四,分别进行了基于单因素最小二乘法和BP神经网络的跨境电子商务影响因素实证研究,分析了各个影响因素对跨境电子商务成功实施(综合绩效)的作用强度,以及不同影响因素在不同区间取值时对跨境电子商务成功实施(综合绩效)的作用方向;第五,提出了跨境电子商务成功实施的建议措施。以跨境电子商务成功实施(综合绩效)影响因素分析为研究对象,根据10家跨境电子商务企业实证研究结果,结合企业的问卷调研数据,从跨境电子商务企业信用建设、海关监管模式、跨境支付模式、国际物流模式和企业竞争战略等方面提出了若干促进跨境电子商务成功实施的建议措施;最后,本文基于综合绩效评价来分析影响因素作用和评价指标体系降维的研究思路,以及在跨境电子商务综合绩效评价和影响因素分析中提出的实证研究方法,对其它的系统分析同样具有借鉴意义。
[Abstract]:The economic globalization and Internet technology has brought hitherto unknown challenge for international trade and e-commerce, has also brought new opportunities for development, cross-border e-commerce to improve international competitiveness Chinese enterprises, strengthen the comprehensive performance of enterprises, has become one of the hot issues in academic circles, enterprises and government concern. Compared with the developed countries, the popularity of e-commerce transactions our cross-border rate is still not high enough, and the effect is not ideal. Then the influence factors of cross-border e-commerce enterprises, the successful implementation of what? The influence factors and the strength for the direction? How to improve the comprehensive performance of cross-border e-commerce enterprises in China? This thesis focuses on these problems, based on the empirical performance the cross-border e-commerce evaluation on the construction of the comprehensive performance of cross-border e-commerce (successful implementation) the influence factors system and analysis model, put forward The successful implementation of cross-border electricity supplier (performance) improvement suggestions and measures. This paper mainly as follows and writing. First of all, on the basis of comprehensive analysis of performance concept, from the success of previous research experience, based on the comprehensive performance that successful implementation of the comprehensive performance of cross-border e-commerce cross-border e-commerce said the successful implementation of second., combined with China's cross-border e-commerce business characteristics and business situation, reference to the existing literature, through theoretical analysis and questionnaire survey, constructs the comprehensive performance of cross-border e-commerce (successful implementation) the effect factors of the system; then, based on the comprehensive performance evaluation index system of cross-border e-commerce construction and evaluation, respectively. Using single factor least squares method and BP neural network to study the empirical analysis of influencing factors of comprehensive performance of cross-border e-commerce (success). The direction and role of strength; finally, combined with the empirical results of factor analysis and comprehensive performance evaluation of cross-border e-commerce, based on the questionnaire investigation, put forward suggestions and measures to promote cross-border e-commerce successfully. The main research contents and innovations include the following. First, construct the comprehensive performance evaluation index system cross-border e-commerce. With the ideas of system dynamics correction of the balanced scorecard, the investment and income, customer satisfaction and trust, system construction and management, learning and development in four dimensions as the basic framework of the evaluation index system of dimensionality reduction and validity, construct a comprehensive performance evaluation index system of cross-border e-commerce in this paper; after the preliminary evaluation, the mechanism of similar or weak effect of indicators to be merged into the clustering, the evaluation index system of comprehensive performance of cross-border E-commerce For dimensionality reduction, to reduce the number of indicators and simplify the structure of index system of performance evaluation, so as to improve the reliability and accuracy of evaluation results, improve the operability, practicability and pertinence. Secondly, empirical research is carried out comprehensive performance evaluation of cross-border e-commerce based on fuzzy comprehensive evaluation. Using AHP Fuzzy Set in the comprehensive evaluation and fuzzy membership function to overcome the AHP evaluation error and fuzzy comprehensive evaluation in fuzzy membership function to determine the defect of rigid. Through the empirical research on the performance of cross-border e-commerce, provides a solid foundation for the analysis of the factors of influence; third, the construction of cross-border e-commerce (the successful implementation of comprehensive performance) the effect factors of the system. Based on analyzing the characteristics of China's cross-border e-commerce enterprises, referring to the existing research literature, analysis and ask reasonable conclusion The volume investigation, influencing factors, constructs a cross-border e-commerce success (performance) the effect factors of the system; fourth, conducted an empirical study of the factors affecting cross-border e-commerce single factor and least square method based on BP neural network, analyzes the factors affecting the successful implementation of cross-border e-commerce (comprehensive performance the effect of strength) and different factors affecting the successful implementation of cross-border e-commerce in different range of values (performance) the role of direction; fifth, the successful implementation of cross-border e-commerce suggestions. With the successful implementation of cross-border e-commerce (performance) influence factor analysis as the research object, according to the results of empirical research 10 cross-border e-commerce enterprises, combined with the survey data of the enterprise, from the credit construction of cross-border e-commerce enterprises, customs supervision mode, cross-border payment mode, international Author puts forward some suggestions to promote cross-border e-commerce successful implementation of the proposed measures flow pattern and competitive strategy; finally, based on the comprehensive performance evaluation to analyze the impact of research factors and evaluation index system of dimension reduction method is proposed, an empirical study on the analysis and evaluation of cross-border e-commerce in the comprehensive performance and influence factors of the same. With reference to other system analysis.

【学位授予单位】：江西财经大学
【学位级别】：博士
【学位授予年份】：2016
【分类号】：F724.6
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本文编号：1410444