网络经济背景下黑龙江省农产品流通模式研究

发布时间：2018-01-11 23:29

本文关键词：网络经济背景下黑龙江省农产品流通模式研究　出处：《哈尔滨商业大学》2017年硕士论文　论文类型：学位论文

【摘要】：作为我国经济发展重要根基的第一产业,农业始终处于经济发展的第一位。近几年中央一号文件均将农业发展问题作为重点,足以证明农业对我国经济发展的重要作用。然而,当前农业发展过程中却频现农产品市场价格飙升,而田间农产品卖不出去的现象,致使广大农民遭受损失,而农产品流通中介组织却抱怨利润空间缩小。频现"买贵卖难"现象的主要原因在于农产品流通环节存在诸多问题。农产品流通是农产品从生产领域到消费领域的重要环节,流通的顺畅与否关系到农民能否实现增收,农产品市场能否健康发展,农业现代化能否得以推进,也关系到广大消费者能否买到质优价廉的农产品。黑龙江省作为我国的农业大省,多年来得力于省政府的重视及大力推进,农产品流通体系已初步形成,但与国内农产品流通发展较快省份相比仍欠完善,农产品流通的市场导向作用并未充分发挥。农产品流通过程还存在流通主体组织化程度低、信息平台功能不健全、保障性基础设施建设落后和现代化物流运输体系尚未形成等问题。因此,本文致力于构建符合黑龙江省农产品流通发展方向的新型农产品流通模式,以解决黑龙江省农产品流通存在的问题。随着互联网技术的应用与普及,我国经济发展背景已由传统经济转变为网络经济。相较于传统经济来讲,网络经济有其独特的特征,并对农产品流通组织、流通方式以及流通技术等方面产生深远影响,推动整个农产品流通过程发生根本性变革。而黑龙江省现有农产品流通模式还不能适应网络经济条件,为此亟需构建符合网络经济特点的新型农产品流通模式。首先,论文整理归纳了国内外有关农产品流通问题的研究成果,并在此基础上对以往学者基于不同视角的观点进行评述,从而确定本文研究的重点,即构建网络经济下符合黑龙江省农产品流通发展方向的新型农产品流通模式。其次,在阐述网络经济特征与农产品流通要素关系的基础上,分析网络经济对农产品流通的影响,包括推动农产品流通渠道扁平化发展,促进流通组织虚拟化发展,提升农产品流通技术水平和降低农产品流通费用。再次,通过查阅黑龙江省农产品流通发展的数据资料,总结目前网络经济下黑龙江省农产品流通发展的优势及劣势,以明确新型农产品流通模式运行的现实背景,以及新型流通模式需要解决的问题。最后,以推动黑龙江省农产品流通发展为主要目标,根据可操作性原则、统一协调原则、因地适宜原则及风险分散原则,构建出"农户+交易平台+现代物流+网上金融"的新型农产品流通模式,并阐述新型模式运行机制。在文章最后,就新型流通模式运行所需的配套政策提出相关建议,以期能够为黑龙江省新型农产品流通模式运行提供必要保障,为解决黑龙江省农产品流通问题找到行之有效的途径,为推动黑龙江省农产品流通发展提供论文所及的指导意义。
[Abstract]:As an important foundation of the development of the first industry of China's economy, agriculture is always the first economic development. In recent years, the central document will be agricultural development as the focus, to prove the important role for the economic development of our country agriculture. However, the current agricultural development process has frequent agricultural products market prices soared, and in the field agricultural products sold phenomenon, resulting in losses to farmers, and intermediary organizations in the circulation of agricultural products complained that profit margins shrink. The main reason is the "buy sell difficult" phenomenon is that there are many problems of agricultural products circulation. The circulation of agricultural products is an important link of agricultural products from production to consumption in the field of circulation the smooth and not related to the realization of farmers' income, agricultural product market healthy development, can promote the modernization of agriculture, but also to the vast number of consumers can buy cheap The agricultural products of Heilongjiang province. As a major agricultural province in China for many years, and vigorously promote the province due to the government's attention, the circulation system of agricultural products has been formed, but with the rapid development of domestic agricultural products circulation provinces compared is not perfect, the role of market orientation and the circulation of agricultural products and did not fully play. Process of the circulation of agricultural products there are still the main flow of the low level of organization, the information platform function is not perfect, the protection of backward infrastructure construction and modernization of logistics transportation system has not been formed. Therefore, this paper is devoted to construct the new mode of the circulation of agricultural products in Heilongjiang Province agricultural product circulation development direction, to solve the problems of circulation of agricultural products in Heilongjiang province. With the popularization and application of Internet technology, the background of the development of economy in our country has changed from the traditional economy to the network economy. Compared with the traditional economy, the network economy has its unique The characteristics of agricultural products circulation organization, circulation and circulation influence technology, promote the whole process of the circulation of agricultural products undergo fundamental changes. But the existing circulation mode of agricultural products in Heilongjiang province can not adapt to the condition of network economy, so we need to construct a new mode of circulation of agricultural products in line with the characteristics of the network economy. Firstly, the paper summarize the domestic and foreign research achievements about the circulation of agricultural products, and on the basis of previous scholars from different perspectives based on the viewpoint of review, to determine the focus of this paper, namely the construction of circulation pattern of new agricultural products circulation of agricultural products in Heilongjiang Province in accordance with the direction of development of network economy. Secondly, based on expounding the relationship between the circulation factor the characteristic of network economy and agricultural products, analysis of the influence of network economy on the circulation of agricultural products, including the promotion of flat agricultural products circulation channel The development, promoting the circulation of virtual organization development, enhance the technical level of agricultural products circulation and reduce the cost of the circulation of agricultural products. Thirdly, through the circulation of agricultural products in Heilongjiang province development data, summarizes the advantages and disadvantages of the development of circulation of agricultural products in Heilongjiang Province under the network economy, the realistic background of operation of the circulation pattern clearly model of agricultural products, and the need to address the problem of new distribution mode. Finally, in order to promote the circulation of agricultural products in Heilongjiang province development as the main target, according to the operational principle, coordination principle, because the appropriate principle and the principle of risk diversification, to build a "new model of circulation of agricultural products trading platform + farmers + logistics + online banking. And expounds the new mode of operation mechanism. Finally, put forward relevant suggestions for new circulation mode of supporting policies, in order to provide new farmers in Heilongjiang Province The operation of the product circulation mode provides the necessary guarantee, so as to find an effective way to solve the circulation problem of agricultural products in Heilongjiang Province, and provide guidance for promoting the circulation development of Heilongjiang agricultural products.

【学位授予单位】：哈尔滨商业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F326.6;F724.6

【参考文献】