生鲜农产品电子商务发展对策分析——兼谈冷链物流的发展

发布时间：2018-01-26 17:11

本文关键词： 电子商务生鲜农产品冷链物流　出处：《商业经济研究》2017年08期 　论文类型：期刊论文

【摘要】：本文以生鲜农产品电子商务发展为主题展开论述,首先对本文的研究背景进行了简要介绍,然后对生鲜农产品、生鲜农产品电子商务以及冷链与冷链物流内涵进行了简要概述,并从多个方面分析了生鲜农产品电子商务发展优势,之后重点从客户服务平台还不够完善、管理信息化程度比较低、物流服务欠缺、体系标准亟待完善等方面对生鲜农产品电子商务发展存在的问题进行了分析,并从完善电子商务客户服务平台、完善冷链物流体系标准建设、完善相关政策法规、加强人才培养等方面阐述了相应的对策。
[Abstract]:In this paper, the development of fresh agricultural products e-commerce as the theme is discussed, first of all, the research background of this paper is briefly introduced, and then fresh agricultural products. The electronic commerce of fresh agricultural products and the connotation of cold chain and cold chain logistics are briefly summarized, and the advantages of electronic commerce of fresh agricultural products are analyzed from many aspects. After that, the emphasis is not perfect from the customer service platform. This paper analyzes the problems existing in the development of e-commerce of fresh agricultural products from the aspects of low level of information management, lack of logistics services, and system standards, and analyzes the problems existing in the development of electronic commerce of fresh agricultural products, and improves the customer service platform of electronic commerce. This paper expounds the corresponding countermeasures from the aspects of improving the standard construction of cold chain logistics system, perfecting relevant policies and regulations, and strengthening the cultivation of talents.
【作者单位】：广州工商学院;
【分类号】：F323.7;F724.6
【正文快照】： 引言在电子商务活动中,各类商家会借助信息技术对电子商务活动中出现的问题予以解决,通过恰当的手段来降低交易成本,而且还会利用信息技术为商家创造更多的商机,最终促使商家获得更多的利润。电子商务也给消费者消费活动带来了很大的改变,在进行消费时,消费者只需借助互联网络

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