基于物流服务与价格竞争的零售商物流外包策略研究

发布时间：2018-01-27 22:32

本文关键词： 零售商物流外包竞争双降效应　出处：《中国管理科学》2017年07期 　论文类型：期刊论文

【摘要】：物流外包是零售业全渠道变革与竞争中的关键控制因素,本文针对多个第三方物流企业竞争市场份额,且物流服务水平影响市场需求的情景,研究了零售商的物流外包策略。用MNL模型刻画了零售商的需求分配机制,通过动态博弈得到各参与方的均衡决策及期望收益。研究发现,物流外包引入竞争后物流价格和物流服务水平存在"双降效应",从而导致零售商在引入竞争决策上的不确定,由此建立了零售商是否引入竞争的核心控制条件。在引入竞争条件下,证明了零售商的双包策略优于多包策略,并给出零售商的最优需求分配方案。
[Abstract]:Logistics outsourcing is the key control factor in the whole channel reform and competition of retail industry. This paper aims at the situation that many third party logistics enterprises compete for market share and the level of logistics service affects the market demand. The logistics outsourcing strategy of retailers is studied. The demand allocation mechanism of retailers is described by MNL model, and the equilibrium decision and expected income of each participant are obtained by dynamic game. There is a "double descending effect" between logistics price and logistics service level after the introduction of logistics outsourcing, which leads to the uncertainty of retailers' decision to introduce competition. Under the condition of competition, it is proved that the dual-packet strategy is superior to the multi-packet strategy, and the optimal demand allocation scheme of the retailer is given.
【作者单位】：重庆大学经济与工商管理学院;
【基金】：国家自然科学基金面上项目(71571024,71572030) 教育部人文社会科学研究项目(14YJA630087)
【分类号】：F252;F721.7
【正文快照】： 1引言2015年8月,京东以43亿元战略入股永辉超市,获取后者10%的股份;几乎同时,阿里巴巴以283亿元战略入股苏宁云商,成为后者第二大股东[1]。以“客户体验”为核心的新一轮的零售业变革正重塑企业竞争格局,但不论企业选择O2O(Onlineto Offline)拓展还是OAO(Online and Offline)

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