O2O模式下物流环节的供应链失效问题研究

发布时间：2018-02-01 16:48

本文关键词： O2O模式供应链风险 FEMA 模糊层次分析法 TOPSIS　出处：《华中科技大学》2015年硕士论文　论文类型：学位论文

【摘要】：O2O是一种新诞生的电子商务模式,近几年来,越来越多的传统企业进军电商。O2O给企业带来机遇同时,也引起企业供应链模式发生变革,使得供应链风险的控制变得更为复杂。因此,对O2O商业模式物流环节的供应链失效问题的研究具有理论和现实意义。本文在O2O商业模式背景下,总结了供应链发展现状及物流环节的供应链风险的主要原因。针对传统失效模式及效果分析(FEMA)技术存在的缺陷,本文通过专家用语言变量来确定风险优先系数(RPN)的三个变量:严重性、发生率及可检测度,并应用三角模糊数进行量化处理。然后,应用模糊层次分析法(FAHP)计算权重,逼近理想解(TOPSIS)评价排序,设计出基于FAHP-TOPSIS结合的对物流环节失效模式评估的优选模型。文章最后,应用优选模型对苏宁云商物流环节的供应链失效问题进行评价分析。确定了苏宁云商物流失效问题主要有五个部分组成:服务的灵活性、人员专业性、信息质量、服务的质量、服务的响应性。并通过三位专家使用语言变量来确定严重度、发生率、难检度三个风险因素的相对重要性,用模糊数集构造苏宁云商失效模式评价矩阵,计算出每个失效模式的贴近度系数。最终得出苏宁云商主要的失效因素为:货物破损率、准时交货率、退换货周期、工作人员服务态度,并就对应失效因素提出改进建议。
[Abstract]:O2O is a new e-commerce model. In recent years, more and more traditional enterprises to enter e-commerce. O2O brings opportunities to enterprises, but also causes a change in supply chain mode. Therefore, it is of theoretical and practical significance to study the supply chain failure in the logistics link of O2O business model. This paper is based on the background of O2O business model. This paper summarizes the current situation of supply chain development and the main reasons of supply chain risk in logistics links, and analyzes the defects of FEMA technology in view of the traditional failure mode and effect analysis. In this paper, we use linguistic variables to determine the risk priority coefficient (RPN) of three variables: severity, incidence and detectability, and use triangular fuzzy number to quantify. Then. The fuzzy analytic hierarchy process (FAHP) is used to calculate the weight and approximate the ideal solution to evaluate the ranking. This paper designs an optimal model for evaluating the failure mode of logistics link based on the combination of FAHP-TOPSIS. This paper applies the optimal selection model to evaluate the supply chain failure of SUNING cloud business logistics, and determines that SUNING cloud business logistics failure problem has five main components: service flexibility, personnel professionalism. Information quality, service quality, service responsiveness. Through the use of language variables by three experts to determine the severity, incidence, difficult to detect the relative importance of three risk factors. The evaluation matrix of SUNING cloud quotient failure mode is constructed by using fuzzy number sets, and the closeness coefficient of each failure mode is calculated. Finally, the main failure factors of SUNING cloud quotient are: cargo breakage rate and punctual delivery rate. Return cycle, staff service attitude, and corresponding failure factors to propose improvements.
【学位授予单位】：华中科技大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F274;F724.6;F259.2

【相似文献】