基于能力重塑的电商企业战略转型

发布时间：2018-02-02 18:46

本文关键词： 电商企业能力重塑战略转型关键要素　出处：《企业经济》2017年04期 　论文类型：期刊论文

【摘要】：在"互联网+"和大数据背景下,我国电商企业的竞争环境发生变化,不仅行业内竞争激烈,而且跨界竞争的现象也很普遍。电商企业如何发挥现有优势,成功实现战略转型,实现可持续发展,是目前电商企业亟待解决的瓶颈问题。本文首先分析了电商企业进行战略转型的动因及能力重塑的需求,在此基础上,借鉴亚马逊和e Bay两大国际电商巨头在中国市场的得失经验,基于阿里巴巴、京东等国内电商企业进行战略转型所处的环境,从风险识别能力、线上线下能力、物流配送能力三个关键方面论述了电商企业能力重塑需求点;阐述战略转型的六大关键要素,最后提出了战略转型路径。
[Abstract]:Under the background of "Internet" and "big data", the competitive environment of our country's e-commerce enterprises has changed, not only the competition in the industry is fierce, but also the phenomenon of cross-border competition is very common. The realization of sustainable development is the bottleneck of e-commerce enterprises to be solved. Firstly, this paper analyzes the motivation of strategic transformation and the demand of ability remodeling of e-commerce enterprises, on the basis of which, Based on the experience of the two international e-commerce giants Amazon and e Bay in the Chinese market, and based on the environment in which domestic e-commerce enterprises, such as Alibaba and JingDong, are undergoing strategic transformation, they are able to identify risks, be able to identify risks online and offline. This paper discusses three key aspects of logistics distribution ability, discusses the demand point of ability remodeling of e-commerce enterprises, expounds the six key elements of strategic transformation, and finally puts forward the path of strategic transformation.
【作者单位】：中国石油大学(华东)经济管理学院;
【基金】：山东省软科学项目“‘互联网+’驱动的山东省智能制造发展模式与对策研究”(项目编号:2016RKE28001) 山东省高等学校人文社会科学研究项目“互联网环境下制造业企业生态圈协同创新研究”(项目编号:J16WF22) 中央高校基本科研业务费专项资金资助项目“大数据时代统计方法研究”(项目编号:16CX04019B) 山东省自然科学基金青年项目“网络信息扩散的过程机理研究”(项目编号:ZR2013GQ017)
【分类号】：F272;F724.6
【正文快照】： 在“互联网+”和大数据的浪潮下,许多传统企业转型做起了电商业务,使得行业内竞争愈加激烈,电商行业的增长瓶颈期开始出现。在移动互联网推动下,电商行业寻求突破瓶颈的新方法,形成了线上与线下、现货与期货、批发与零售、城市与乡村流通市场共同发展的新格局。在此格局下,怎

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