我国小微型跨境电子商务企业发展对策的研究

发布时间：2018-02-11 12:26

本文关键词： 小微型企业跨境电商跨境电子商务对策研究　出处：《南京大学》2017年硕士论文　论文类型：学位论文

【摘要】：2001年12月11日,经过长达十五年的艰苦谈判和不懈努力,中国正式加入世界贸易组织(WTO),中国巨大的人口红利得以释放,为中国的中小型企业的快速发展提供了契机。2008年金融危机重创全球经济,以一般贸易为代表的传统交易方式深受打击,却因此为跨境电子商务的快速发展创造了契机,不可谓不是一件全球性的大事。近年来,我国跨境电子商务交易额逐年递增,根据中国电子商务研究中心的最新预测,2017年我国跨境电商的交易额将创历史新高,达到7.5万亿元。跨境电子商务作为一种新兴的行业,吸引了大量的小微型企业参与其中,形成了其独特的特征,与传统外贸有很多不同之处,对我国跨境物流、跨境支付、海关检验、人才培养等方面提出了新的要求。在此背景下,研究如何从这些方面支持小微型跨境电商企业的发展,具有重要的理论和现实意义。本文以我国小微型跨境电商企业为研究对象,通过文献检索和案例分析,深入分析该行业目前的困境与发展机遇,结合所学的管理学知识,尝试给出相应的发展对策,希望能够为我国小微型跨境电商企业的健康发展提供参考。本文从六个章节来论述。第一章为绪论,介绍了本文的选题背景与选题意义,研究内容与研究方法,研究思路和可能的创新与不足,并简单阐述了国内外相关的研究成果;第二章是小微型跨境电商企业的相关概念与理论,结合跨境电子商务的定义和我国关于小微型企业的界定,初次定义了小微型跨境电商企业的含义,提出了跨境电商形成与发展的基础条件,总结了小微型跨境电商企业在我国国民经济发展中的作用;第三章介绍了我国小微型跨境电商企业的发展现状与趋势,阐述了我国小微型跨境电商企业在运营中所遇到的问题,并分析这些问题产生的原因;第四章针对我国小微型跨境电商企业的问题,从政府、行业和企业自身三个方面提出了应对措施与解决方案。第五章以宁波海龟跨境电商为我国小微型跨境电商企业的代表,分析了该企业存在的问题,并结合第四章的解决方案,给出了相关建议。第六章是结论与展望,总结了我国小微型跨境电商企业的问题和建议,展望了我国小微型跨境电子商务企业未来的发展。
[Abstract]:In December 11th 2001, after 15 years of arduous negotiations and unremitting efforts, China formally joined the World Trade Organization (WTO) and released its huge demographic dividend. In 2008, the financial crisis hit the global economy hard, and the traditional trading methods represented by general trade were hit hard, thus creating an opportunity for the rapid development of cross-border electronic commerce. In recent years, the volume of cross-border e-commerce transactions in China has increased year by year. According to the latest forecast of the China E-commerce Research Center, the volume of cross-border e-commerce transactions in China will reach a record high in 2017. Up to 7.5 tillion yuan. As a new industry, cross-border e-commerce has attracted a large number of small and micro enterprises to participate in it, forming its unique characteristics. There are many differences from traditional foreign trade. Cross-border logistics, cross-border payment, Customs inspection, personnel training and other aspects have put forward new requirements. In this context, we will study how to support the development of small and micro cross-border e-commerce enterprises from these aspects. It is of great theoretical and practical significance. This paper takes the small and micro cross-border e-commerce enterprises in China as the research object, through literature retrieval and case analysis, deeply analyzes the current difficulties and development opportunities of the industry, and combines the knowledge of management. Try to give the corresponding development countermeasures, hoping to provide a reference for the healthy development of small and micro cross-border e-commerce enterprises in China. This paper discusses from six chapters. The first chapter is the introduction, which introduces the background and significance of this topic. Research content and research methods, research ideas and possible innovations and shortcomings, and a brief description of domestic and foreign related research results. Chapter two is about the related concepts and theories of small and micro cross-border e-commerce enterprises. Combined with the definition of cross-border electronic commerce and the definition of small and micro enterprises in China, this paper first defines the meaning of small and micro cross-border e-commerce enterprises, and puts forward the basic conditions for the formation and development of cross-border e-commerce. This paper summarizes the role of small and micro cross-border ecommerce enterprises in the development of our national economy, the third chapter introduces the current situation and trend of the development of small and micro cross-border e-commerce enterprises in China, and expounds the problems encountered in the operation of the small and micro cross-border e-commerce enterprises in China. And analyze the causes of these problems. Chapter 4th aims at the problems of small and micro cross-border e-commerce enterprises in China, from the government, In chapter 5th, taking Ningbo sea turtle cross-border e-commerce as the representative of small and micro cross-border e-commerce enterprises in our country, the problems of the enterprise are analyzed, and the solutions of chapter 4th are combined. Chapter 6th is the conclusion and prospect, summarizes the problems and suggestions of the small and micro cross-border e-commerce enterprises in China, and looks forward to the future development of the small and micro cross-border e-commerce enterprises in China.
【学位授予单位】：南京大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.6

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