FL公司企业发展战略研究

发布时间：2018-03-20 01:39

本文选题：国企　切入点：汽车物流　出处：《吉林大学》2017年硕士论文　论文类型：学位论文

【摘要】：“十一五”以来,随着国内物流产业的飞速发展,服务能力和技术装备条件均有明显改善,基础设施网络以及发展环境的逐步优化。这种发展变化在国务院印发的《物流业发展中长期规划(2014-2020年)》中屡次被提到。从总体上看,我国物流产业正在逐步转型升级,并进入新的发展时期。中国经济在经济全球化的背景下正飞速发展,汽车行业正向更高的台阶迈进。2016年中国汽车产销量均突破2800万辆大关,作为物流行业中最为复杂的物流归类,汽车物流的发展已经受到国家和行业的高度重视。随着大数据时代的到来,互联网+、物流信息系统功能的不断拓展,卫星定位、无线射频识别等技术的不断发展和物流装备的不断淘汰与升级。汽车物流企业的发展将迎来广阔空间,同时客户的要求也随着GB1589新政的落实而不断升级,拥有机遇的同时企业也将面临巨大的生存挑战。FL公司作为国内汽车物流行业的知名企业与先进单位,同时也是FA集团全资的专业化汽车物流公司,主要的使命就是保障FA集团物流战略安全。对FL公司的发展战略研究,是对大型汽车集团背景下的汽车物流公司的未来发展道路一次探索,也为其发展战略研究领域增添新鲜的血液。结合实际情况,本文首先对FL公司的发展现状进行分析并阐述其存在的问题。第二,结合FL公司的发展现状分析公司所处的外部宏观环境因素,这里运用到PEST模型从政治、经济、社会、技术发展角度对FL进行分析。第三,运用对标分析理论找到FL公司与行业领先企业安吉物流之间差距所在。第四,运用内部环境因素分析矩阵对FL公司的内部环境与条件进行分析、归纳与总结。第五,通过前面的内外部环境分析,运用战略管理重要工具之一的SWOT分析矩阵,归纳总结FL公司当前面临的优劣势、机会及威胁。第六,利用科学的分析方法,同时结合FA集团赋予FL公司的重要使命与FL公司的发展目标,明晰企业发展方向,并制定未来五年内的总体和具体发展战略。最后提出了促进战略落地的相关保障措施。
[Abstract]:Since the 11th Five-Year Plan, with the rapid development of the domestic logistics industry, the service capacity and technical equipment conditions have improved significantly. Infrastructure networks and the gradual optimization of the development environment. This development and change has been repeatedly mentioned in the "medium and long term Plan for the Development of Logistics Industry 2014-2020" issued by the State Council. In general, the logistics industry in China is undergoing gradual transformation and upgrading. China's economy is developing rapidly under the background of economic globalization, and the auto industry is moving forward to a higher level. In 2016, China's auto production and sales volume has exceeded the 28 million mark. As the most complex logistics classification in the logistics industry, the development of automobile logistics has been highly valued by the country and industry. With the continuous development of radio frequency identification technology and the continuous elimination and upgrading of logistics equipment, the development of automobile logistics enterprises will ushered in a broad space, at the same time, the requirements of customers will continue to upgrade with the implementation of the new GB1589 policy. While having the opportunity, the enterprise will also face the huge survival challenge. FL company, as a well-known enterprise and advanced unit in the domestic automobile logistics industry, is also a specialized automobile logistics company wholly owned by FA Group. The main mission is to ensure the safety of FA Group's logistics strategy. The research on FL company's development strategy is an exploration of the future development of automobile logistics company under the background of large automobile group. It also adds fresh blood to the field of development strategy research. Combined with the actual situation, this paper first analyzes the current development situation of FL Company and expounds its existing problems. Combined with the development of FL Company, the external macro-environment factors of the company are analyzed. The PEST model is applied to analyze FL from the perspective of political, economic, social and technological development. Using the theory of standard analysis to find out the gap between FL company and Anji logistics. 4th, using the internal environment analysis matrix to analyze the internal environment and conditions of FL company, conclude and summarize. 5th, Through the previous analysis of internal and external environment, using the SWOT analysis matrix, which is one of the important tools of strategic management, this paper summarizes the advantages and disadvantages, opportunities and threats faced by FL Company at present. 6th, using scientific analysis methods, At the same time, combining the important mission given by FA Group to FL Company and the development goal of FL Company, the development direction of the company is clarified, and the overall and specific development strategy in the next five years is worked out. Finally, the relevant safeguard measures to promote the strategy landing are put forward.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F272;F259.23

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