烟草企业营销渠道微服务管理系统的设计实现

发布时间：2018-03-22 22:16

本文选题：烟草企业　切入点：营销渠道　出处：《山东大学》2015年硕士论文　论文类型：学位论文

【摘要】：云南作为烟草行业大省,其发展经历了悠久的历史,而随着信息技术的不断进步和发展,以及市场经济和跨国企业的出现,处于烟草专卖形式下的烟草企业也需要转变其发展思路。表面看似烟草企业处理专卖的垄断发展,但随着中国加入WTO十余年,企业的发展形式已经不再是可以高枕无忧了,特别现在随着人们生活水平的提高,也越来越注重服务；为了让烟草企业有更强的竞争力和更高的效率,对其营销渠道的管理有必要进行深化的研究。营销渠道的建设作为连接烟草企业和市场环境的纽带、桥梁,有着十分重要的作用和意义。而最近十几年来,计算机技术、网络化技术日益成熟,信息化的不断加强,各行各业的信息化、自动化变得日益迫切,这其中就有烟草企业营销渠道的管理也日趋信息化,新形式下的烟草营销渠道建设也要跟着时代的发展而发展,论文以昆明某区域公司的营销渠道管理为基础,在总结和结合原有系统的基础上,采用微服务模块化思想开发,对于业务逐级分解,逐级筛选,可用的继续使用,不可用的抛弃；系统基于MVC模式下的SSH框架进行开发,数据库采用微软的SQL Server,微服务系统体现在每个服务都运行在一个独立的操作系统进程中,每一个服务只做一件事,系统更轻量化,耦合度低,通信更通畅,系统开发整合难度降低。最后还引入了当前最广泛使用的微信平台,对其集成的功能可以直接使用,而需要的额外功能还可以定制开发。最终完成的系统包括了营销渠道管理、培训管理、物流信息管理、货物管理、微信平台和用户角色管理六大模块,企业营销渠道微服务管理系统以昆明某公司的实际需求为基础,系统的使用可以极大提高企业的办公效率,营销方案的执行和反馈,其操作简便,功能实用,可为实际的烟草营销管理提供重要支持作用。
[Abstract]:Yunnan, as a big province of tobacco industry, has experienced a long history of development. With the development of information technology and the emergence of market economy and multinational enterprises, Tobacco enterprises in the form of tobacco monopoly also need to change their thinking of development. On the surface, it seems that tobacco enterprises deal with monopoly monopoly development, but with China's entry into WTO for more than a decade, the development of enterprises can no longer be easy to worry about. Especially now, with the improvement of people's living standard, they also pay more and more attention to service. In order to make tobacco enterprises more competitive and more efficient, It is necessary to deepen the research on the management of marketing channel. The construction of marketing channel as a link and bridge between tobacco enterprises and market environment has a very important role and significance. The network technology is maturing day by day, the informationization unceasingly strengthens, each kind of profession informationization, the automation becomes increasingly urgent, which has the tobacco enterprise marketing channel management also day by day informationization. The tobacco marketing channel construction under the new form should also develop with the development of the times. Based on the marketing channel management of a regional company in Kunming, the paper adopts the idea of microservice modularization on the basis of summing up and combining with the original system. The system is developed on the basis of SSH framework in MVC mode. Microsoft's SQL Server is used in the database. The microservice system is embodied in that each service runs in a separate operating system process, each service does only one thing, the system is lighter, the coupling degree is low, and the communication is more smooth. Finally, the most widely used WeChat platform is introduced. The integrated functions can be directly used, and the additional functions needed can be customized. The final system includes marketing channel management. Training management, logistics information management, goods management, WeChat platform and user role management six modules, enterprise marketing channel micro-service management system based on the actual needs of a company in Kunming, The use of the system can greatly improve the office efficiency of the enterprise, the implementation and feedback of marketing plan, its operation is simple, the function is practical, and it can provide important support for the actual tobacco marketing management.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TP311.52

【引证文献】