宁乡县农产品电子商务的现状分析及发展对策研究

发布时间：2018-04-27 08:49

本文选题：湖南宁乡农产品 + 互联网+　；参考：《湖南农业大学》2015年硕士论文

【摘要】：农产品销售作为农业生产中的一个重要环节,直接关系到农民实际收入。随着经济社会的高速发展,传统的农产品销售模式已经不能满足现代市场的要求。在当今的移动互联网时代,“互联网+农业”以颠覆传统的方式出现在人们的视野中,而采用电子商务的农产品交易方式正是“互联网+”的一种形式,农产品电子商务是通过现代化的信息技术手段对农产品进行生产销售,其目的是最大限度降低农产品销售成本,拓宽销售市场,为农产品销售过程中可能面临的信息不对称和物流环节的不通畅提供一个解决方法。本文选取湖南省宁乡县为研究对象,对宁乡县的“互联网+农产品”的发展情况进行了研究。首先对“互联网+农产品”的相关理论知识进行了说明,包括“互联网+农产品”中的电子商务的交易成本、规模经济、供应链等相关理论。从宁乡县“互联网+农产品”发展的实际情况出发,分析了宁乡县农产品电子商务发展的现状、存在的问题和面临的机遇。然后对宁乡县农产品电子商务的安全问题进行了研究,包括农产品本身的食品安全和网络销售平台的安全性,提出了可以通过构建农产品追溯系统来严把农产品的质量关。最后,通过调研分析,对宁乡县农产品电子商务的发展提出了若干的建议,旨在推动宁乡基于“互联网+农产品”的深度融合和发展,促进农产品的流通,增加农民朋友的收入,加快县域农村经济的发展。
[Abstract]:Agricultural products sales as an important link in agricultural production, directly related to the actual income of farmers. With the rapid development of economy and society, the traditional marketing mode of agricultural products can not meet the requirements of the modern market. In the era of mobile Internet, "Internet agriculture" appears in people's view in a way that subverts the traditional way, and the way of agricultural products trading with electronic commerce is just a form of "Internet". E-commerce of agricultural products is the production and marketing of agricultural products through modern information technology means, the purpose of which is to minimize the cost of selling agricultural products and broaden the marketing market. It provides a solution for the information asymmetry and the flow of goods in the process of agricultural product sale. This paper chooses Ningxiang County of Hunan Province as the research object and studies the development of "Internet agricultural products" in Ningxiang County. First of all, it explains the related theory of "Internet agricultural products", including the transaction cost, scale economy, supply chain and so on of electronic commerce in "Internet agricultural products". Starting from the actual situation of the development of "Internet agricultural products" in Ningxiang County, this paper analyzes the present situation, existing problems and opportunities of e-commerce development of agricultural products in Ningxiang County. Then the paper studies the security of agricultural products electronic commerce in Ningxiang County, including the food safety of agricultural products and the security of network marketing platform, and puts forward that the quality of agricultural products can be strictly controlled by constructing the agricultural product traceability system. Finally, through investigation and analysis, this paper puts forward some suggestions on the development of agricultural e-commerce in Ningxiang County, aiming at promoting the deep integration and development of agricultural products based on Internet in Ningxiang County, and promoting the circulation of agricultural products. Increase the income of farmers' friends and accelerate the development of county rural economy.
【学位授予单位】：湖南农业大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F323.7;F724.6

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