零售商驱动下第三方物流企业回收的闭环供应链运作研究

发布时间：2018-05-19 12:13

本文选题：零售商驱动 + Stackelberg博弈　；参考：《山东理工大学》2017年硕士论文

【摘要】：近年来,随着经济的快速发展,行业间的竞争愈加激烈,人们对社会环境保护意识的不断提高,以及对社会资源可持续发展认识的不断深入,制造型企业越来越重视对于废旧产品的回收及再制造。然而,由于客户需求变化多样及市场需求极不稳定,市场供需关系由卖方市场不断向买方市场转移,使得零售商在闭环供应链中占据越来越重要的地位,闭环供应链中的主导权开始由制造商向零售商转移,因此零售商驱动型闭环供应链越来越受到大家的重视,逐渐成为研究热点。由于闭环供应链各成员之间通常独立决策自己的经济活动,相互之间有着各自不同的利益,同时在相互合作过程中有着不同的运作目标。因此闭环供应链在运作过程中效率低下,整体利润偏低,处于失调状态,那么引入收入共享契约对于零售商处于驱动地位的闭环供应链能够起到良好的协调作用。本文在此思想的基础上,从由零售商、制造商、专业第三方回收物流企业(3P)及消费者组成的闭环供应链入手,针对如何合理使用相关契约使得第三方回收再制造闭环供应链实现协调的问题,应用博弈论等相关理论研究在确定性市场需求(市场需求是产品销售价的线性函数)下零售商驱动型闭环供应链运作模型,对于闭环供应链各成员的决策行为用收益共享契约进行协调,得出该契约的适用范围。通过研究,对各种情况下闭环供应链参与主体的决策行为、运行规律进行归纳总结;同时对如何有效进行协调闭环供应链,提高闭环供应链整体竞争优势提供理论指导,因此具有一定的理论和现实意义。
[Abstract]:In recent years, with the rapid development of economy, the competition between industries is becoming more and more fierce, people's awareness of social environmental protection has been improved, and the understanding of the sustainable development of social resources has been deepened. Manufacturing enterprises pay more and more attention to recycling and remanufacturing of used products. However, due to the variety of customer demand and the instability of market demand, the relationship between supply and demand in the market is constantly transferred from the seller's market to the buyer's market, which makes retailers play a more and more important role in the closed-loop supply chain. The leading power in the closed-loop supply chain begins to shift from manufacturer to retailer, so the retailer driven closed-loop supply chain is paid more and more attention to, and gradually becomes the research hotspot. Because the members of the closed-loop supply chain usually make independent decisions on their own economic activities, they have different interests and different operational objectives in the process of mutual cooperation. Therefore, the closed-loop supply chain is inefficient, the whole profit is on the low side, and it is in the state of imbalance, so the introduction of revenue-sharing contract can play a good coordinating role in the closed-loop supply chain, which is driven by retailers. Based on this idea, this paper starts with the closed-loop supply chain composed of retailers, manufacturers, professional third-party recycling logistics enterprises and consumers. In order to solve the problem of how to make use of the relevant contracts reasonably to coordinate the third party recycling and remanufacturing closed-loop supply chain, Based on the game theory and other relevant theories, this paper studies the retailer driven closed-loop supply chain operation model under deterministic market demand (which is a linear function of product sales price). The decision behavior of the members of the closed-loop supply chain is coordinated by the revenue-sharing contract, and the applicable scope of the contract is obtained. Through the research, the decision-making behavior and operation law of the participants in the closed-loop supply chain under various circumstances are summarized, and the theoretical guidance on how to coordinate the closed-loop supply chain effectively and improve the overall competitive advantage of the closed-loop supply chain is provided. Therefore, it has certain theoretical and practical significance.
【学位授予单位】：山东理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F274

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