京津冀协同发展背景下A公司发展战略研究

发布时间：2018-06-13 10:45

本文选题：港口物流 + 物流服务　；参考：《大连海事大学》2015年硕士论文

【摘要】：天津港的建设和发展在实现天津滨海新区功能定位为我国北方国际航运中心和国际物流中心的过程中发挥了举足轻重的作用。现代物流是天津港核心业务之一,港口物流业的发展是加快国际航运中心和国际物流中心建设的重要内容。A公司作为天津港集团公司实施产业化经营的唯一全资综合性物流企业,对发展壮大天津港口物流产业起着关键性的作用。在京津冀协同发展成为国家整体发展战略的新形势下,加强A公司的发展战略研究已成为重要课题,以“京津冀协同发展背景下A公司发展战略研究”为选题有着较强的现实意义,本文根据企业发展战略理论,运用理论分析与实证分析相结合的方法,结合A公司发展现状,对A公司发展战略进行了研究。采用PEST分析、五力模型、SWOT分析等方法,对A公司经营发展内外环境影响因素进行了分析；在综合分析研究A公司发展现状以及内外部环境影响因素的基础上,对A公司发展战略目标与战略重点进行了阐述,提出了公司发展战略目标体系和公司发展战略步骤；为了保证企业战略目标的有效实施,经过分析论证,提出了A公司的发展战略措施；在论文的最后部分,得出了A公司实施发展战略的结论并对未来发展情况进行了展望。
[Abstract]:The construction and development of Tianjin Port play an important role in the process of realizing the function of Tianjin Binhai New area as the international shipping center and international logistics center of northern China. Modern logistics is one of the core business of Tianjin Port. The development of port logistics industry is an important content of speeding up the construction of international shipping center and international logistics center. As the only wholly-funded comprehensive logistics enterprise of Tianjin Port Group Company, For the development of Tianjin port logistics industry plays a key role. Under the new situation that the coordinated development of Beijing, Tianjin and Hebei has become the overall development strategy of the country, it has become an important topic to strengthen the research on the development strategy of Company A. It is of great practical significance to choose the topic of "A Company's Development Strategy Research under the background of Beijing-Tianjin-Hebei Cooperative Development". According to the theory of enterprise development strategy, this paper applies the method of combining theoretical analysis with empirical analysis, combined with the development situation of A Company. The development strategy of company A is studied. By using pest analysis and SWOT analysis, this paper analyzes the factors affecting the internal and external environment of A Company, and analyzes the current situation of the development of Company A and the factors affecting the internal and external environment. In order to ensure the effective implementation of the company's strategic objectives, the paper expounds the development strategic objectives and strategic emphases of company A, and puts forward the system of the development strategic objectives and the steps of the company's development strategy. In the last part of the paper, the conclusion of implementing the development strategy of company A is obtained and the future development situation is prospected.
【学位授予单位】：大连海事大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F259.23;F272

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