KT公司高校云物流项目竞争战略研究

发布时间：2018-06-13 10:33

本文选题：竞争战略 + 物流　；参考：《西北大学》2015年硕士论文

【摘要】：自从改革开放至今,我国的市场经济呈现出迅猛的发展势头,网商交易也随着变得如火如荼。因此,快递行业在国内各个地方犹如雨后春笋般迅速出现崛起,从无到有,从小到大,如浪潮袭来般的快递企业在中国发展非常剧烈,不知超过同期国内的GDP产值增长速度的多少倍。我国的网商交易数量和范围从2008起以一种火山喷发般的速度迅速扩大,对快递行业的需求随着大量激增。然而,现在我国虽然有成千上万家快递企业,但是这些企业普遍存在规模小、实力差、员工素质不统一和缺乏科学有效的经营等一系列的问题,只有几个规模上百亿的快递企业实力和发展比较超群。如此数量庞大、规模小型的快递行业现状预示着快递类企业必须尽快进行资源整合、企业重组,意味着这个行业的竞争也会更加激烈。不同的快递企业实施的战略措施有所不同,使用正确战略的快递企业发展迅速并很快成为该行业中的龙头企业,就像顺风快递,而有的企业却没有掌握符合新时代发展的战略方针,企业散乱无序,像星辰急便这种小的快递企业很快就被时代淘汰了。所以,具有正确的企业竞争战略无疑是快递企业在快递行业真正崛起的关键问题。这篇文章深入分析了在互联网思维下的新型终端物流公司——KT公司的竞争战略问题：首先,从竞争战略的基本理论出发,对KT公司的整体情况包括内外部具体环境进行研究。其次,根据KT公司的环境分析使用SWOT分析矩阵的方法为该公司制定了战略备选策略。最后,使用QSPM的分析矩阵方法确定出差异化战略方针作为KT公司的企业竞争战略方案。
[Abstract]:Since the reform and opening up to date, China's market economy has shown a rapid development momentum, online trading has also become in full swing. Therefore, the express delivery industry in all parts of the country sprang up as a rapid rise, from nothing to have, from small to large, such as the wave of express delivery enterprises in China development is very violent, I do not know how many times the GDP output growth rate over the same period. The number and scope of online transactions in China has expanded rapidly from 2008 to a volcanic eruption, and demand for the express delivery industry has soared. However, although there are tens of thousands of express delivery enterprises in our country, there are a series of problems such as small scale, poor strength, disunity of staff quality and lack of scientific and effective management. Only a few of the scale of express delivery enterprise strength and development is superior. Such a large number of small express industry indicates that express delivery enterprises must integrate resources as soon as possible, corporate restructuring, which means that the competition in this industry will be more intense. Different express delivery enterprises implement different strategic measures. Express delivery enterprises that use the correct strategy develop rapidly and quickly become the leading enterprises in the industry, just like Shunfeng Express. However, some enterprises have not grasped the strategic policy in line with the development of the new era, the enterprises are disorderly and disorderly, and small express delivery enterprises such as Xingchen are quickly eliminated by the times. Therefore, has the correct enterprise competition strategy is the express delivery enterprise truly rises in the express industry the key question. This paper deeply analyzes the competitive strategy of KT Company, a new terminal logistics company under the thinking of Internet. Firstly, from the basic theory of competition strategy, the paper studies the whole situation of KT Company, including the internal and external specific environment. Secondly, according to KT company's environment analysis, SWOT analysis matrix method is used to develop strategic alternative strategy for KT company. Finally, QSPM analysis matrix method is used to determine the strategy of differentiation as KT company's competitive strategy.
【学位授予单位】：西北大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F259.23;F272

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