我国花卉电子商务现状及发展对策研究

发布时间：2018-06-15 03:05

本文选题：花卉 + 电子商务　；参考：《华中师范大学》2016年硕士论文

【摘要】：我国的花卉生产与销售存在散、小、技术含量低、物流落后等问题,导致花卉生产企业利润薄,消费者购物体验差,严重制约了市场的发展。近年来电子商务已渗透到人们生活的方方面面,花卉电子商务也以其便捷性、开放性、低成本营销等优点逐渐成为欧美日等国花卉营销的主流方式。我国的花卉电子商务近年来发展速度较快,但我国的花卉电子商务还处于初级发展阶段,目前花卉电子商务销售额占比仅7%左右,因此还需大力发展。本文采用宏观分析与微观分析,理论分析和实证分析相结合的方法,研究了花卉电子商务的基本理论和花卉产业的特点,阐述了发展花卉电子商务对我国花卉产业的重要意义,对我国花卉电子商务的发展现状及存在的问题作了详尽的论述,并结合国外花卉电子商务(如美国、荷兰和日本)发展的成功经验,提出了促进我国花卉电子商务发展的对策和建议：完善适宜进行花卉电子商务的上游生产和加工体系；加快花卉产品标准化制定,建立以产品质量为基础的准入制度；完善花卉仓储物流体系,推广冷链物流在花卉电子商务中的应用；鼓励花卉电子商务企业的合并与联合,大力发展花卉020；大力发展花卉合作社；建立健全专业性花卉电子商务平台,培养人们爱花养花的兴趣,培育壮大消费市场；完善花卉电子商务人才培养机制,促进花卉电子商务健康快速发展。
[Abstract]:There are some problems in flower production and sale in our country, such as scattered, small, low technology content and backward logistics, which lead to thin profit of flower production enterprises and poor consumer shopping experience, which seriously restrict the development of the market. In recent years, e-commerce has penetrated into all aspects of people's life, flower e-commerce has become the mainstream of flower marketing in Europe, America, Japan and other countries with its advantages of convenience, openness, low-cost marketing and so on. The flower electronic commerce of our country develops rapidly in recent years, but the flower electronic commerce of our country is still in the primary stage of development. At present, the proportion of flower electronic commerce sales is only about 7%, so it is necessary to develop vigorously. In this paper, the basic theory of flower e-commerce and the characteristics of flower industry are studied by combining macro and micro analysis, theoretical analysis and empirical analysis, and the significance of developing flower electronic commerce to flower industry in China is expounded. The present situation and existing problems of flower electronic commerce in China are discussed in detail, and the successful experiences of foreign flower electronic commerce (such as America, Netherlands and Japan) are combined. The countermeasures and suggestions to promote the development of flower electronic commerce in China are put forward, such as perfecting the upstream production and processing system suitable for flower electronic commerce, speeding up the standardization of flower products and establishing the access system based on product quality. Improve the logistics system of flower warehousing, popularize the application of cold chain logistics in flower electronic commerce, encourage the combination and combination of flower electronic commerce enterprises, vigorously develop flower 020, vigorously develop flower cooperative; To establish and improve the professional flower e-commerce platform, to cultivate people's interest in flower cultivation, to cultivate the consumption market, to improve the talent training mechanism of flower e-commerce, and to promote the healthy and rapid development of flower e-commerce.
【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F724.6;F326.13

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