青岛西海岸新区物流企业商业模式创新研究

发布时间：2018-06-23 19:47

本文选题：青岛西海岸新区 + 物流企业　；参考：《中国石油大学(华东)》2015年硕士论文

【摘要】：2014年6月,国务院正式批复同意设立“青岛西海岸经济新区”,新区的设立为青岛的发展注入了活力,也将成为青岛物流业发展的新引擎。物流业作为青岛西海岸新区经济发展的增长极,其发展存在明显的区位、产业、政策等优势,但目前西海岸新区物流企业商业模式多为传统商业模式,其经营普遍存在信息化水平低、产业层次不高、配套产业欠缺等问题。面对新区成立带来的机遇与挑战,物流企业应在扩大企业规模、提高企业管理水平的基础上,积极寻求与青岛西海岸经济新区发展相适应的商业模式。本文综合运用了文献研究、实地调研、定性分析等方法对相关内容进行研究。首先运用文献研究法对商业模式概念及价值、物流企业商业模式和商业模式创新等相关理论进行归纳概括,对商业模式及商业模式创新等的国内外研究现状进行分析总结,为问题的提出奠定理论基础;运用调研法对西海岸新区物流企业及其商业模式现状进行实地调研,明确西海岸新区物流企业当前的发展模式及状况。最后通过定性分析法对物流企业新型商业模式特点及适用条件进行分析,从中探究西海岸新区物流企业商业模式创新路径。经过研究发现,在西海岸新区加速发展的背景下,西海岸物流企业进行商业模式创新是可行的、必需的且创新路径并不唯一,物流企业可根据自身特点选择商业模式创新路径。另外,商业模式创新的顺利进行需要政府和企业采取一定的保障措施。
[Abstract]:In June 2014, the State Council approved the establishment of "Qingdao West Coast Economic Zone". The establishment of the new zone has injected vitality into the development of Qingdao and will become a new engine for the development of Qingdao logistics industry. As the economic growth pole of Qingdao West Coast New area, the logistics industry has obvious advantages in location, industry and policy. However, at present, most of the business models of logistics enterprises in the West Coast New area are traditional commercial models. There are many problems in its management, such as low level of information, low level of industry and lack of supporting industry. Faced with the opportunities and challenges brought by the establishment of the new district, logistics enterprises should actively seek a business model suitable for the development of the new economic zone along the west coast of Qingdao on the basis of expanding the scale of enterprises and improving the level of enterprise management. In this paper, literature research, field research, qualitative analysis and other methods are used to study the relevant content. Firstly, the paper summarizes the concept and value of business model, the business model of logistics enterprise and the innovation of business model, and analyzes and summarizes the current research situation of business model and business model innovation at home and abroad. In order to lay the theoretical foundation for the problem, this paper makes a field investigation on the current situation of logistics enterprises and their business models in the West Coast New area by using the method of investigation, and clarifies the current development mode and status of the logistics enterprises in the new area of the West Coast. Finally, this paper analyzes the characteristics and applicable conditions of the new business model of logistics enterprises through qualitative analysis, and probes into the innovative path of the business model of logistics enterprises in the new area of west coast. Through the research, it is found that under the background of the accelerated development of the west coast new area, it is feasible for the west coast logistics enterprises to innovate the business model, and the necessary and innovative path is not unique. Logistics enterprises can choose the business model innovation path according to their own characteristics. In addition, the smooth implementation of business model innovation needs the government and enterprises to take certain safeguards.
【学位授予单位】：中国石油大学(华东)
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F259.23

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