滕州市农副产品物流中心模式转型研究

发布时间：2018-07-07 18:12

本文选题：农副产品 + 物流中心　；参考：《青岛大学》2017年硕士论文

【摘要】：农副产品物流中心作为集运输、仓储、加工、销售于一体的专业综合性物流园区,近年来在全国各地多有兴建。因地区差异,市场需求的不同,各类农副产品物流中心或园区发展状况参差不齐,但大多数农副产品物流中心基本都是在原有农产品市场、农贸市场或蔬菜水果批发市场的基础上,进行改建、扩建和完善功能而形成的。在这种以市场需求为基础、企业参与投资运营、政府主导发展方向并完善配套设施建设的模式上发展起来的农副产品物流中心、园区,面临消费者需求多样化、原产地网络直采直销等因素的冲击,其发展规模、功能配置、经济效益等方面或多或少的面临困境。以滕州市农副产品物流中心为例,该物流中心作为农产品集散的综合性物流园区,拥有良好的硬件基础和完善的园区服务功能。但近年来在电商环境发展情况下,传统的运输、仓储、批发经营模式受到了一定冲击,成交数量和盈利水平有所下降,目前,园区还存在市场建设布局不均衡、商户入驻情况堪忧等情况,园区转型发展的需求越来越迫切。本文以国内外专家、学者对于农副产品物流、物流园区运营模式特点方面的研究为基础,结合滕州市经济发展环境、农副产品物流相关行业发展情况,通过SWOT分析法对滕州市农副产品物流中心的基本情况进行合理分析,找出其发展过程中面临的问题和困境,并给出相应的对策。本文研究的重点和创新点在于,作为综合性物流园区,滕州市农副产品物流中心如何适应外部环境变化,利用电商平台和政府扶持政策,加快网络信息平台建设,引进专业人才,完成由传统农副产品交易中心向现代互联网+综合物流园区运营模式的转型。通过运营模式转型,结合供给侧改革,增加产品供给的多样性、附加值,以期对增加农户收入、减轻商户经营压力、提升消费者体验产生积极的作用。
[Abstract]:Agricultural and sideline products Logistics Center as a collection of transportation, storage, processing, sales in one of the professional comprehensive logistics park, in recent years in many parts of the country has been built. Due to regional differences and different market demands, the development of various agricultural and sideline products logistics centers or parks is uneven, but most agricultural and sideline products logistics centers are basically in the original agricultural products market. Farmers market or vegetable and fruit wholesale market on the basis of reconstruction, expansion and improvement of the function of the formation. This kind of agricultural and sideline product logistics center, which is developed on the basis of market demand, enterprises participating in investment and operation, government leading the development direction and perfecting the construction of supporting facilities, the park is faced with the diversification of consumer demand. The impact of direct sales of origin network, its development scale, function allocation, economic benefits and other aspects more or less face difficulties. Teng Zhou agricultural and sideline product logistics center as an integrated logistics park of agricultural products has a good hardware foundation and perfect service function. But in recent years, with the development of e-commerce environment, the traditional mode of transportation, warehousing and wholesale operation has been impacted, the number of transactions and the level of profit have declined. At present, there is still an uneven distribution of market construction in the park. Business residents in the situation such as worrying, park transformation and development needs more and more urgent. This paper is based on the research of domestic and foreign experts and scholars on the characteristics of agricultural and sideline product logistics and logistics park operation mode, combined with the economic development environment of Tengzhou, and the development of agricultural and sideline products logistics related industries. The basic situation of Teng Zhou Agricultural and sideline products Logistics Center was analyzed by SWOT analysis method, and the problems and difficulties in its development were found out, and the corresponding countermeasures were put forward. As a comprehensive logistics park, Teng Zhou agricultural and sideline product logistics center how to adapt to the changes of external environment, use e-commerce platform and government support policy, accelerate the construction of network information platform. Introducing professionals to complete the transformation from the traditional agricultural and sideline products trading center to the modern Internet integrated logistics park operation model. Through the transformation of operation mode, combining with supply-side reform, the diversity of product supply and the added value can be increased, in order to increase the income of farmers, reduce the pressure of business operation, and promote the consumer experience.
【学位授予单位】：青岛大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F326.6

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