叉车设备DNA产品族设计评价方法研究

发布时间：2018-07-08 13:09

本文选题：评价标准 + 设计评价方法　；参考：《湖北工业大学》2017年硕士论文

【摘要】：物流设备作为支撑我国物流行业的关键装备,是物流发展的重要基础之一。随着行业的改革深化,市场细分越来越清晰,企业产品的系统化升级在逐一实现,品牌化、系列化的产品风格逐渐形成,DNA家族化设计将成为外观设计的重要准则之一。经历几十载的探索和发展,我国的叉车行业已然成为世界上最大的叉车生产和销售大国,但大多数叉车企业缺乏产品开发的经验以及产品开发当中不可缺少的系统、完善和制度化的设计评价机制,单凭经验性、直觉感官的评价已无法满足对产品的设计需求。这种评价体系的不足,一方面给企业产品的设计开发造成一定的经济损失,另一方面又因产品形态的差异性严重损害了企业的品牌形象。在此背景下,设计评价体系的研究逐渐成为提升企业产品识别性、品牌竞争力的研究重点。为构建出适合叉车企业自身产品设计开发的评价体系,本文提出一种依据对设计评价标准和方法的研究分析,运用数学公式量化产品特征性等级,构建出适合叉车企业的综合设计评价方法体系。首先,依据各阶段评价目标的不同,确立不同的设计评价指标和企业评价标准,运用综合评价法、试验评价法、模糊评价法等方法对产品品牌、创新计划及概念设计进行评定和排序;其次,在深入设计阶段对产品的形态、特征、色彩等因素定性分析,运用模糊评价法对模糊因素进行数据量化,通过公式评价法对其分析推算,量化评价结果;再次,依据量化结果对特征性造型进行复制、变化与通用特征元素进行综合再设计,塑造出具有企业识别性的DNA产品族形象。最后,以玛西尔电动车有限公司联合设计开发的系列叉车为例,作为设计流程及评价体系的实际应用佐证,实现了设计概念与样机的高度一致,获得较为不错的效果,从而证明该设计评价体系的实用性和合理性,为同类型产品设计开发提供了理论依据。通过规范企业设计评价标准,合理重构和应用现有的评价方法,构建出科学、有效的设计评价体系,确立企业产品特征性,从而引导企业DNA产品族的设计。该评价方法的运用,有利于为新产品的设计提供策略方向以及为企业长期的设计战略打下坚实基础,塑造企业独特的品牌,赋予产品特殊的造型风格,为企业DNA产品族造型设计提供参考。
[Abstract]:As the key equipment to support the logistics industry in China, logistics equipment is one of the important bases of logistics development. With the deepening of industry reform, market segmentation is becoming more and more clear, and the systematic upgrading of enterprise products is realized one by one. The product style of brand and serialization is gradually forming DNA family design will become one of the important criteria of appearance design. After decades of exploration and development, our forklift industry has become the largest forklift truck production and sales country in the world, but most forklift enterprises lack the experience of product development and the indispensable system in product development. The perfect and institutionalized design evaluation mechanism can not satisfy the design demand of the product by experience and intuitionistic sensory evaluation. The deficiency of this evaluation system on the one hand causes certain economic loss to the design and development of the enterprise's products, on the other hand, it seriously damages the brand image of the enterprise because of the difference of the product form. In this context, the research of design evaluation system has gradually become the focus of research on enhancing the product identification and brand competitiveness of enterprises. In order to set up an evaluation system suitable for forklift truck enterprise's own product design and development, this paper puts forward a kind of quantifying product characteristic grade according to the research and analysis of design evaluation standard and method, using mathematical formula. Set up a comprehensive design evaluation system suitable for forklift truck enterprises. First of all, according to the different evaluation objectives of each stage, establish different design evaluation index and enterprise evaluation standard, use comprehensive evaluation method, test evaluation method, fuzzy evaluation method and other methods to brand the product. The innovation plan and concept design are evaluated and sorted. Secondly, the qualitative analysis of product form, characteristics, color and other factors is carried out in the deep design stage, and the fuzzy evaluation method is used to quantify the fuzzy factors. The formula evaluation method is used to analyze and calculate, and the quantitative evaluation results are obtained. Thirdly, according to the quantitative results, the characteristic modeling is copied, the change and the general feature elements are redesigned synthetically, and the image of the DNA product family with enterprise identification is created. Finally, a series of forklift truck which is designed and developed jointly by Mather Electric vehicle Co., Ltd. is taken as evidence of the actual application of design flow and evaluation system. The design concept is highly consistent with the prototype, and good results are obtained. Therefore, the practicability and rationality of the design evaluation system are proved, which provides a theoretical basis for the design and development of the same type of products. By standardizing the evaluation standard of enterprise design, reasonably reconstructing and applying the existing evaluation methods, constructing a scientific and effective design evaluation system, establishing the characteristics of enterprise products, thus guiding the design of enterprise DNA product family. The application of this evaluation method is conducive to providing a strategic direction for the design of new products, laying a solid foundation for the long-term design strategy of the enterprise, shaping the unique brand of the enterprise, and endowing the product with a special styling style. It provides reference for enterprise DNA product family modeling design.
【学位授予单位】：湖北工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TH242

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