基于社会网络的服务外包关系治理研究
发布时间：2018-09-17 18:24
【摘要】：服务外包已经成为中国乃至世界经济的组成部分,而服务外包关系贯穿于服务外包的整个过程,直接影响着服务外包的合作绩效。如何建立有效的外包关系治理机制成为协调和维系服务外包关系的关键,同时成为学术界和企业界关注的热点问题。服务外包作为经济活动的一种,嵌入在相应的经济网络中的。与以往仅从二元关系对服务外包关系及其治理进行研究不同,本文从“嵌入性”视角对服务外包关系的治理进行研究,分析了服务外包网络及其特征,提出了两种服务外包关系情景,构建了服务外包合作周期中的关系强度、结构洞以及对治理影响的理论模型,提出了研究假设。然后,本文运用多案例研究方法,选取两个软件研发企业、一个物流企业和一个技术服务企业四个典型案例,通过正式访谈、非正式沟通、网络信息收集等方式收集相关资料,根据“嵌入性”对案例进行分类,将其分为伴随型和非伴随型服务外包两种类型,对这两种服务外包类型形成的网络进行特征分析,并分析其网络中关系强度、结构洞对治理的影响。之后通过质性软件对案例资料根据“弱关系”“强关系”“结构洞”“正式治理机制”“非正式治理机制”作为一级节点进行编码分析,根据分析结果对研究假设进行验证,同时对案例企业的实际情况进行分析说明。最后,本文得出主要结论:在服务外包形成初期,各方之间的关系以弱关系为主,治理机制以正式治理机制为主;随着合作的发展和深入,关系强度逐渐加强,治理机制也从正式治理向非正式治理转变。接包企业处于结构洞位置时,当发包企业处于强势地位时,双方更倾向于采用正式治理机制;当结构洞位置成员的分包企业和结构洞位置成员之间的关系为强关系时,双方更倾向于采用非正式治理机制。同时我们在进行案例研究时发现,在服务外包关系的治理机制中,正式治理机制和非正式治理机制是相互补充的,在前期以正式治理为主,到了后期以非正式治理为主,但是合同等正式治理始终是贯穿在整个合作过程中的。通过以上研究,本文希望能够对服务外包企业在治理服务外包关系方面提供帮助,以提高外包企业的合作绩效。
[Abstract]:Service outsourcing has become an integral part of China and even the world economy, and the relationship of service outsourcing runs through the whole process of service outsourcing, which directly affects the cooperative performance of service outsourcing. How to establish an effective governance mechanism of outsourcing relationship has become the key to coordinate and maintain the relationship of service outsourcing, and has become a hot issue in academia and business circles. As a kind of economic activity, service outsourcing is embedded in the corresponding economic network. This paper studies the governance of service outsourcing from the perspective of "embeddedness", and analyzes the service outsourcing network and its characteristics. In this paper, two kinds of service outsourcing relationship scenarios are proposed, and the relationship strength, structure hole and the influence on governance in the service outsourcing cooperation cycle are constructed, and the research hypotheses are put forward. Then, this paper uses the multi-case study method, selects two software R & D enterprises, a logistics enterprise and a technical service enterprise four typical cases, through formal interviews, informal communication, network information collection and other ways to collect relevant information. According to the "embeddedness", the cases are classified into two types: concomitant service outsourcing and non-adjoint service outsourcing. The characteristics of the network formed by these two types of service outsourcing are analyzed, and the relationship strength in the network is analyzed. Effects of structural holes on governance. Then the case data are coded and analyzed by qualitative software according to "weak relation", "strong relation", "structure hole", "formal governance mechanism" and "informal governance mechanism" as primary nodes, and the research hypotheses are verified according to the analysis results. At the same time, the actual situation of the case of enterprises is analyzed and explained. Finally, this paper draws the main conclusions: in the early stage of the service outsourcing, the relationship between the parties is mainly weak relationship, the governance mechanism is the formal governance mechanism, with the development and deepening of the cooperation, the relationship intensity is gradually strengthened. Governance mechanism also changes from formal governance to informal governance. When the contracting enterprise is in the position of structural hole, when the contracting enterprise is in a strong position, both parties tend to adopt the formal governance mechanism, and when the relationship between the subcontracting enterprise and the member of the structural hole position is strong, Both sides prefer informal governance mechanisms. At the same time, we find that in the governance mechanism of service outsourcing relationship, formal governance mechanism and informal governance mechanism complement each other, mainly formal governance in the early stage and informal governance in the later stage. But formal governance, such as contracts, runs through the whole process of cooperation. Through the above research, this paper hopes to provide help to service outsourcing enterprises in governing the relationship between service outsourcing, in order to improve the cooperative performance of outsourcing enterprises.
【学位授予单位】：河北工业大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F752.68
本文编号：2246742
[Abstract]:Service outsourcing has become an integral part of China and even the world economy, and the relationship of service outsourcing runs through the whole process of service outsourcing, which directly affects the cooperative performance of service outsourcing. How to establish an effective governance mechanism of outsourcing relationship has become the key to coordinate and maintain the relationship of service outsourcing, and has become a hot issue in academia and business circles. As a kind of economic activity, service outsourcing is embedded in the corresponding economic network. This paper studies the governance of service outsourcing from the perspective of "embeddedness", and analyzes the service outsourcing network and its characteristics. In this paper, two kinds of service outsourcing relationship scenarios are proposed, and the relationship strength, structure hole and the influence on governance in the service outsourcing cooperation cycle are constructed, and the research hypotheses are put forward. Then, this paper uses the multi-case study method, selects two software R & D enterprises, a logistics enterprise and a technical service enterprise four typical cases, through formal interviews, informal communication, network information collection and other ways to collect relevant information. According to the "embeddedness", the cases are classified into two types: concomitant service outsourcing and non-adjoint service outsourcing. The characteristics of the network formed by these two types of service outsourcing are analyzed, and the relationship strength in the network is analyzed. Effects of structural holes on governance. Then the case data are coded and analyzed by qualitative software according to "weak relation", "strong relation", "structure hole", "formal governance mechanism" and "informal governance mechanism" as primary nodes, and the research hypotheses are verified according to the analysis results. At the same time, the actual situation of the case of enterprises is analyzed and explained. Finally, this paper draws the main conclusions: in the early stage of the service outsourcing, the relationship between the parties is mainly weak relationship, the governance mechanism is the formal governance mechanism, with the development and deepening of the cooperation, the relationship intensity is gradually strengthened. Governance mechanism also changes from formal governance to informal governance. When the contracting enterprise is in the position of structural hole, when the contracting enterprise is in a strong position, both parties tend to adopt the formal governance mechanism, and when the relationship between the subcontracting enterprise and the member of the structural hole position is strong, Both sides prefer informal governance mechanisms. At the same time, we find that in the governance mechanism of service outsourcing relationship, formal governance mechanism and informal governance mechanism complement each other, mainly formal governance in the early stage and informal governance in the later stage. But formal governance, such as contracts, runs through the whole process of cooperation. Through the above research, this paper hopes to provide help to service outsourcing enterprises in governing the relationship between service outsourcing, in order to improve the cooperative performance of outsourcing enterprises.
【学位授予单位】：河北工业大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F752.68
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