基于视觉动力理论的电动物流轻卡造型设计研究
发布时间：2018-10-12 08:54
【摘要】：随着国家对新能源汽车的大力推广,以及物流行业的迅速崛起,将电动轻卡用于短途物流配送已成为一个必然趋势。与此同时,轻卡的造型设计也越来越受到企业及用户的重视。近年来基于学科交叉的造型创新设计理论不断涌现,源于格式塔心理学的阿恩海姆视觉动力理论,将格式塔心理学应用于视觉艺术领域,提出了视觉力的概念,极大的推进了艺术及建筑等领域的发展。这为借鉴视知觉心理学领域的视觉动力理论,来探讨汽车的造型设计,从而进一步丰富汽车造型创新设计方法提供了可能。因此本文主要从两个方面展开研究:(1)理论分析:介绍格式塔心理学及视知觉法则的概念和现象,并以基本图像元素结合汽车造型作为案例,分析格式塔图底论及组织完形原则在汽车造型中的运用;阐述视觉动力理论的相关概念,并结合具有动感特征的产品造型、汽车造型分析,总结出可以通过形变、倾斜、楔形动态、重复渐变与仿生、基于工程因素出现的汽车造型渐消面、chamfer面等方法,塑造产品及汽车造型的视觉张力。(2)实例分析:结合具体的汽车造型式样,分析视觉力的不同表现性和产生表现性的原因;通过进行汽车前脸造型的单一方向视觉力对比分析、视觉力强弱对比分析以及视觉力的分层分析,总结出基于不同车型及风格定位,汽车前脸造型可塑造集聚对抗力、单一方向同向力、平缓发散力等视觉力式样,这些式样对前脸造型的产生及人们的审美会产生不同影响;通过问卷调研的用户实验,验证普通观者对于汽车造型中视觉力现象及其表现性强弱的感知情况;以视觉力塑造中的形变手法,对汽车品牌家族基因造型的塑造进行了举例与分析,为家族基因造型式样的设计提出了参考性建议。基于以上的分析及研究,总结出以形成特定视觉力为目的,通过调整视觉力强弱及方向两方面因素,为汽车造型营造丰富、动感的视觉表现力的设计方法。同时,将该方法应用于大运电动物流轻卡造型设计实践,以塑造特定风格视觉力为目标,进行大运E系轻卡的造型视觉力塑造及改进设计。课题实践了视觉力塑造动感造型方法的可行性,这对我国轻卡改变现有造型形象,进行个性化及动感表现性塑造提供了参考性建议。
[Abstract]:With the promotion of new energy vehicles and the rapid rise of logistics industry, it has become an inevitable trend to use electric light truck in short distance logistics distribution. At the same time, the light-truck modeling design has been more and more attention of enterprises and users. In recent years, the innovative design theory of modeling based on the intersection of disciplines has been emerging, and the concept of visual force is put forward by applying Gestalt psychology to the field of visual art, which originates from Arnheim's theory of visual power in Gestalt psychology. It has greatly promoted the development of art and architecture. This provides the possibility for further enriching the innovative design methods of automobile modeling by referring to the visual power theory in the field of visual perception psychology to discuss the automobile modeling design. Therefore, this paper mainly studies from two aspects: (1) theoretical analysis: introduce the concept and phenomenon of Gestalt psychology and the law of visual perception, and take the basic image elements combined with automobile modeling as a case study. This paper analyzes the application of Gestalt bottom and organizational Gestalt principle in automobile modeling, expounds the related concepts of visual power theory, and combines the product modeling with dynamic characteristics, automobile modeling analysis, and concludes that it can be transformed and tilted. Wedge-shaped dynamic, repeated gradual change and bionic, based on engineering factors of automotive modeling fade, chamfer surface, and other methods to shape the visual tension of the product and automobile modeling. (2) Analysis of examples: combined with the specific automobile modeling style, This paper analyzes the different expressiveness of visual force and the reason of producing expressiveness, through the contrast analysis of single direction visual force of automobile front face modeling, the contrast analysis of visual force strength and intensity, and the layered analysis of visual force. Based on the positioning of different models and styles, this paper summarizes the visual force patterns of automobile front modeling, such as agglomeration of confrontation force, single direction codirectional force and gentle divergence force, which have different effects on the appearance of front face modeling and people's aesthetic appreciation. Through the user experiment of questionnaire investigation, the common viewer's perception of visual force phenomenon and its performance in automobile modeling is verified. This paper gives an example and analysis of gene modeling of automobile brand family, and puts forward some reference suggestions for the design of family gene modeling style. Based on the above analysis and research, this paper summarizes the design method of visual expressive force which is rich and dynamic for automobile modeling by adjusting two factors of visual force strength and direction in order to form a special visual force. At the same time, the method is applied to the modeling design practice of electric light truck in Dayun Electric Logistics, aiming at shaping the visual force of the special style, the shape visual force of the light truck in E Department of Dayun is molded and the design is improved. The feasibility of the method of dynamic modeling by visual force is put into practice, which provides a reference for the light truck to change the existing modeling image, personalize and shape the dynamic expression.
【学位授予单位】：太原理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：U462
本文编号：2265532
[Abstract]:With the promotion of new energy vehicles and the rapid rise of logistics industry, it has become an inevitable trend to use electric light truck in short distance logistics distribution. At the same time, the light-truck modeling design has been more and more attention of enterprises and users. In recent years, the innovative design theory of modeling based on the intersection of disciplines has been emerging, and the concept of visual force is put forward by applying Gestalt psychology to the field of visual art, which originates from Arnheim's theory of visual power in Gestalt psychology. It has greatly promoted the development of art and architecture. This provides the possibility for further enriching the innovative design methods of automobile modeling by referring to the visual power theory in the field of visual perception psychology to discuss the automobile modeling design. Therefore, this paper mainly studies from two aspects: (1) theoretical analysis: introduce the concept and phenomenon of Gestalt psychology and the law of visual perception, and take the basic image elements combined with automobile modeling as a case study. This paper analyzes the application of Gestalt bottom and organizational Gestalt principle in automobile modeling, expounds the related concepts of visual power theory, and combines the product modeling with dynamic characteristics, automobile modeling analysis, and concludes that it can be transformed and tilted. Wedge-shaped dynamic, repeated gradual change and bionic, based on engineering factors of automotive modeling fade, chamfer surface, and other methods to shape the visual tension of the product and automobile modeling. (2) Analysis of examples: combined with the specific automobile modeling style, This paper analyzes the different expressiveness of visual force and the reason of producing expressiveness, through the contrast analysis of single direction visual force of automobile front face modeling, the contrast analysis of visual force strength and intensity, and the layered analysis of visual force. Based on the positioning of different models and styles, this paper summarizes the visual force patterns of automobile front modeling, such as agglomeration of confrontation force, single direction codirectional force and gentle divergence force, which have different effects on the appearance of front face modeling and people's aesthetic appreciation. Through the user experiment of questionnaire investigation, the common viewer's perception of visual force phenomenon and its performance in automobile modeling is verified. This paper gives an example and analysis of gene modeling of automobile brand family, and puts forward some reference suggestions for the design of family gene modeling style. Based on the above analysis and research, this paper summarizes the design method of visual expressive force which is rich and dynamic for automobile modeling by adjusting two factors of visual force strength and direction in order to form a special visual force. At the same time, the method is applied to the modeling design practice of electric light truck in Dayun Electric Logistics, aiming at shaping the visual force of the special style, the shape visual force of the light truck in E Department of Dayun is molded and the design is improved. The feasibility of the method of dynamic modeling by visual force is put into practice, which provides a reference for the light truck to change the existing modeling image, personalize and shape the dynamic expression.
【学位授予单位】：太原理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：U462
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