L公司原纸供应商本土化策略研究
发布时间：2019-03-24 16:20
【摘要】：伴随经济全球化步伐的加快和国际市场竞争的加剧,中国已逐渐成为世界制造中心。各跨国公司纷纷在中国设立工厂,以获得更多的市场空间和利润,提高企业竞争力。而在制造行业中,采购成本占据了企业总成本的很大比例,一些跨国公司更是有70%的成本用于材料采购,这使得控制采购成本显得十分重要。为此供应商本土化成为了在华跨国公司采购管理中的一个核心工作。本文从供应商本土化管理的相关理论和内容入手,在国内外相关研究的基础上,对供应商管理理论进行了全面的叙述。本论文以L公司为案例研究,指出L公司原纸供应商引发的危机:成本高,库存高占用大量资金;交期太长延误生产,竞争优势消失。L公司原纸供应90%依赖欧美日本进口,造成采购,物流,库存成本居高不下,需要进行原材料本土化。L公司在原材料本土化进程中最突出的是供应商企业能力不足问题。本文简述了L公司原纸供应商本土化现状,并对L公司原纸供应商本土化的动因分析,探究L公司寻找合格原纸本土供应商的困境,对L公司面临原纸供应商本土化的风险分析和L公司原纸本土供应商的能力分析之后,又进一步提出了供应商本土化选择的改进建议,并提出L公司必须和本土供应商建立战略合作伙伴关系。针对L公司原纸供应商本土化的问题与分析,提出L公司原纸供应商本土化选择与管理策略:完善本土化供应商选择流程,建立科学的供应商评估体系;L公司防范原纸供应商本土化风险的策略:建立本土供应商数据库,与本土供应商建立战略合作伙伴关系;L公司提升原纸本土供应商能力的策略:通过合作开发和资金扶持,提升本土供应商的研发能力,通过实地考察和定期审核和培训,提升供应商过程能力,质量管理能力和学习能力的策略,通过搭建平台,介绍客户,提升供应商的市场拓展能力。该论文的研究成果将为相似类型企业提供参考。
[Abstract]:With the acceleration of economic globalization and the intensification of international market competition, China has gradually become the world manufacturing center. Multinational companies have set up factories in China in order to gain more market space and profit and improve their competitiveness. In the manufacturing industry, the procurement cost accounts for a large proportion of the total cost of the enterprise, and some multinational companies have 70% of the cost for materials procurement, which makes it very important to control the procurement cost. For this reason, the localization of suppliers has become a core work in the procurement management of multinational corporations in China. This paper starts with the relevant theory and content of supplier localization management, and gives a comprehensive description of supplier management theory on the basis of relevant research both at home and abroad. This paper takes L Company as a case study, and points out the crisis caused by L Company's raw paper supplier: high cost and high inventory take up a lot of funds; The delivery period was too long to delay production and the competitive advantage disappeared. 90% of the raw paper supply of L Company depended on imports from Europe, the United States and Japan, resulting in high procurement, logistics and inventory costs. In the process of localization of raw materials, the most prominent problem of L company is the insufficient capacity of suppliers. This paper briefly describes the status quo of the localization of raw paper suppliers in L Company, and analyzes the motivation of the localization of raw paper suppliers in L Company, and probes into the dilemma of finding qualified local suppliers of raw paper in L Company. After the risk analysis of L Company facing the localization of raw paper suppliers and the capability analysis of local suppliers of raw paper in L Company, some suggestions for improving the choice of supplier localization are put forward. It also points out that L company must establish strategic partnership with local suppliers. In view of the problems and analysis of the localization of raw paper suppliers in L company, this paper puts forward the localization selection and management strategy of paper suppliers in L company: perfecting the process of local supplier selection and establishing a scientific supplier evaluation system; Strategies of L Company to prevent the localization risk of raw paper suppliers: establish local supplier database and establish strategic partnership with local suppliers; L Company's strategy to enhance the capacity of local suppliers: through co-development and financial support, enhance the research and development capabilities of local suppliers, through field visits and regular audit and training, to enhance the supplier process capabilities, Quality management ability and learning ability strategy, by building a platform to introduce customers, improve supplier's market expansion ability. The research results of this paper will provide reference for similar types of enterprises.
【学位授予单位】：广东外语外贸大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F416.83;F274
本文编号：2446486
[Abstract]:With the acceleration of economic globalization and the intensification of international market competition, China has gradually become the world manufacturing center. Multinational companies have set up factories in China in order to gain more market space and profit and improve their competitiveness. In the manufacturing industry, the procurement cost accounts for a large proportion of the total cost of the enterprise, and some multinational companies have 70% of the cost for materials procurement, which makes it very important to control the procurement cost. For this reason, the localization of suppliers has become a core work in the procurement management of multinational corporations in China. This paper starts with the relevant theory and content of supplier localization management, and gives a comprehensive description of supplier management theory on the basis of relevant research both at home and abroad. This paper takes L Company as a case study, and points out the crisis caused by L Company's raw paper supplier: high cost and high inventory take up a lot of funds; The delivery period was too long to delay production and the competitive advantage disappeared. 90% of the raw paper supply of L Company depended on imports from Europe, the United States and Japan, resulting in high procurement, logistics and inventory costs. In the process of localization of raw materials, the most prominent problem of L company is the insufficient capacity of suppliers. This paper briefly describes the status quo of the localization of raw paper suppliers in L Company, and analyzes the motivation of the localization of raw paper suppliers in L Company, and probes into the dilemma of finding qualified local suppliers of raw paper in L Company. After the risk analysis of L Company facing the localization of raw paper suppliers and the capability analysis of local suppliers of raw paper in L Company, some suggestions for improving the choice of supplier localization are put forward. It also points out that L company must establish strategic partnership with local suppliers. In view of the problems and analysis of the localization of raw paper suppliers in L company, this paper puts forward the localization selection and management strategy of paper suppliers in L company: perfecting the process of local supplier selection and establishing a scientific supplier evaluation system; Strategies of L Company to prevent the localization risk of raw paper suppliers: establish local supplier database and establish strategic partnership with local suppliers; L Company's strategy to enhance the capacity of local suppliers: through co-development and financial support, enhance the research and development capabilities of local suppliers, through field visits and regular audit and training, to enhance the supplier process capabilities, Quality management ability and learning ability strategy, by building a platform to introduce customers, improve supplier's market expansion ability. The research results of this paper will provide reference for similar types of enterprises.
【学位授予单位】：广东外语外贸大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F416.83;F274
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