R公司多功能一体机新产品研发项目管理体系重构研究

发布时间：2018-02-26 12:50

本文关键词： IPD 新产品研发流程项目管理体系组织架构　出处：《深圳大学》2017年硕士论文　论文类型：学位论文

【摘要】：伴随着三十多年来我国改革开放的逐步深化,中国市场在世界范围的重要性越来越突出,越来越多的跨国企业在我国设立分支机构,以争取更好地占领中国市场。与此同时,国外的先进技术及管理方法也快速地传入我国,掀起了一股向国外学习的风潮。RIC集团是大型的跨国办公设备供应商,出于扩大在中国的市场份额的需要,RIC集团于2006年在中国设立了设计中心R公司,同时可以降低开发成本。RIC集团在设立R公司的同时,向其导入了先进的技术、经营理念及管理方法,其中包括IPD开发方法。但中国有着其特殊国情,市场重心偏低,以中低端产品为主,人们的消费观和思维习惯与西方国家不尽相同,先进的管理方法引进到中国很多时候需要作出本土化的调整。R公司成立后,利用直接引进的技术及管理方法取得了初步的成果,但要再上一个台阶则需要深入分析实际情况,提出与R公司面对的中国市场现状契合度更高的产品开发管理方法,重构R公司多功能一体机新产品研发项目管理体系。为了实现该研究目标,本文首先对国内外新产品研发项目管理体系的研究现状及IPD开发方法展开综述;然后描述并分析R公司目前新产品研发项目管理体系存在的问题,通过R公司新产品研发项目管理体系与IPD开发方法的比对,识别其中的差异及剖析问题原因;最后根据分析结果给出解决方法,重构R公司多功能一体机新产品研发项目管理体系。通过分析,本文对R公司的新产品研发项目管理体系作出了一系列的重构,包括组织架构、产品开发流程、技术研发管理机制以及绩效考核体系,使得R公司更加适应于中国市场。通过本文的研究,给具有相类似情况的企业,在学习先进管理方法的时候,能有较大的借鉴意义,尤其是随着国家的急速发展,目前也正经历着快速成长阶段的国内企业。它们在这个过程中没有太多的时间去慢慢摸索,大多通过学习或移植国外的先进管理方法来提升公司的管理水平和提供公司效益,而在学习过程中难免出现一些与本企业不相适应的的情况,本文的研究对象正是这一类问题,能代表一部分企业的情况。
[Abstract]:With the gradual deepening of China's reform and opening up over the past 30 years, the importance of the Chinese market in the world is becoming more and more prominent. More and more multinational enterprises have set up branches in China in order to strive for a better occupation of the Chinese market. Foreign advanced technology and management methods have also been introduced to China quickly, which has set off a wave of learning from abroad. RIC Group is a large multinational office equipment supplier. In 2006, the RIC Group set up R Company, a design center, in China for the purpose of expanding its market share in China. At the same time, it can reduce the development cost and introduce advanced technology to R Company while setting up R Company. Business philosophy and management methods, including IPD development methods, but China has its special national conditions, the market center of gravity is low, mainly in the low-end products, people's consumption concept and thinking habits are different from the western countries. After the introduction of advanced management methods to China, many times it is necessary to make a localization adjustment. After the establishment of the company, the use of directly imported technology and management methods has made initial achievements. However, if we want to go to a higher level, we need to analyze the actual situation in depth. This paper puts forward a new product development management method, which is more consistent with R company's current market situation in China, and reconstructs R & D project management system of multi-function integrated machine, in order to realize the research goal, This paper first summarizes the research status and IPD development methods of R & D project management system at home and abroad, and then describes and analyzes the problems existing in R & D project management system. Through the comparison between R & D project management system and IPD development methods, the differences and causes of the problems are identified, and the solutions are given according to the analysis results. This paper reconstructs R & D project management system of R Company, including organization structure, product development process, Technology R & D management mechanism and performance appraisal system make R Company more suitable for Chinese market. Through the research of this paper, it can be used for reference when learning advanced management methods to enterprises with similar situation. Especially with the rapid development of the country, domestic enterprises are also experiencing a rapid growth stage. They do not have much time to explore slowly in the process. Most of them learn or transplant foreign advanced management methods to improve the management level of the company and provide company benefits, but in the process of learning, there are some situations that are not suitable for the enterprise. The research object of this paper is precisely this kind of problem. Can represent part of the business situation.
【学位授予单位】：深圳大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F273.1;F416.6

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