基于JavaEE平台的旅行服务促销管理系统

发布时间：2018-03-01 20:18

本文关键词： 电子商务促销 JavaEE B/S MySQL　出处：《大连理工大学》2015年硕士论文　论文类型：学位论文

【摘要】：随着互联网技术的高速发展,人们生活水平的不断提高,电子商务应运而生,并获得飞速发展。相比传统购物模式,电子商务能够提供更加广阔的环境和市场,并且流通快速、价格低廉,更加符合时代的要求,越来越受到企业和消费者的喜爱。而电子商务的发展伴随着激烈的竞争,促销因此成为了企业提高销量以及增加品牌资产的一种重要方式。促销管理系统在企业运营中日益显示出其重要性,它能为企业促销提供更科学合理的管理。为配合前台促销系统以及其他系统的运行,需要建立一个能与企业各系统无缝结合、功能强大且稳定的促销管理系统。我们根据本公司自身业务特点,深入用户群中调研,运用电子商务领域专业知识,同时参考一些大型知名电商网站的促销活动与资产管理解决方案,最终开发了一个与公司现有系统相兼容的旅行服务促销管理系统。本系统采用先进的JavaEE开发平台,利用B/S结构模式,以IntelliJ IDEA作为系统开发环境,数据库采用的是MySQL数据库,同时采用RabbitMQ以及Redis技术进行功能上的完善和保障。该系统主要包括促销项目管理,促销资产管理,安全控制,系统管理,涵盖了促销资产生命周期的管理功能。该系统的应用,为前台提供了良好的服务,减少了资产管理者的工作强度,提高了工作效率,同时为企业吸引了更多的客户。
[Abstract]:With the rapid development of Internet technology and the continuous improvement of people's living standard, E-commerce emerges as the times require, and gets rapid development. Compared with the traditional shopping mode, E-commerce can provide a broader environment and market, and the circulation is fast. Low price, more and more in line with the requirements of the times, more and more favored by enterprises and consumers. And the development of e-commerce accompanied by fierce competition, As a result, sales promotion has become an important way for enterprises to increase sales volume and increase brand equity. Sales promotion management system has increasingly shown its importance in the operation of enterprises. It can provide more scientific and reasonable management for enterprise sales promotion. In order to cooperate with foreground sales promotion system and other systems, it is necessary to establish a seamless integration with all enterprise systems. Strong and stable sales promotion management system. According to the company's own business characteristics, in-depth research in the user group, the use of e-commerce professional knowledge, At the same time, referring to the promotion activities and asset management solutions of some large well-known e-commerce websites, a travel service promotion management system compatible with the company's existing system is developed. The system adopts advanced JavaEE development platform. Using the B / S structure mode, IntelliJ IDEA as the system development environment, the database adopts the MySQL database, simultaneously uses the RabbitMQ and the Redis technology to carry on the function consummation and the safeguard, this system mainly includes the promotion project management, the promotion assets management, Security control, system management, which covers the management function of the life cycle of promotional assets. The application of the system provides a good service for the front desk, reduces the working intensity of the asset manager, and improves the working efficiency. At the same time for the enterprise to attract more customers.
【学位授予单位】：大连理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TP311.52

【相似文献】