A公司在OEM模式下的产品开发流程优化策略研究

发布时间：2018-04-05 10:06

本文选题：新产品开发　切入点：项目管理　出处：《东南大学》2015年硕士论文

【摘要】：现代项目管理随着经济以及管理理论的不断发展越来越得到广泛的应用,越来越多的企业也开始使用项目管理的方法管理企业新产品开发,但是企业周边环境以及企业自身状况在不断变化,很少有产品开发项目管理流程可以适用于企业的所有发展阶段,不匹配的开发流程将导致一些产品开发项目开发周期冗长,项目边际不断蔓延。关注企业自身实际情况并优化企业自身开发流程将成为企业持续发展的一个重要奠基石。A公司(一家外商独资家电企业)自1995年起在国内投资建厂,采用自身生产的模式并由技术部门领导产品开发,初期的开发流程可以满足公司以及客户的需求,但随着时间的发展,OEM模式的引进,供应商生产替代了原先的自我生产,A公司内部的许多部门如质量部门、采购部门等并不在一起,造成沟通的需求大大增加,技术工程师也无法胜任项目管理的工作,同时原先的产品开发流程以及相配套的组织架构设计已经不能满足公司的需求,产品开发中的目标设置、范围管理、组织结构以及团队设置等一些方面显示出比较明显的缺陷。本文对此进行研究,主要工作如下：一、通过文献和理论的学习总结并夯实了优化流程的理论基础,分析了公司现状以及现有的产品开发项目管理流程,总结出三方面的问题：1.现有产品开发项目管理流程不能适应OEM模式的问题,主要原因是OEM模式的引进以及由于OEM模式带来的巨大的沟通需求；2.现有产品开发项目管理流程造成的项目目标和项目范围在项目开发过程中经常偏移的问题,主要原因是现有的产品开发流程评审点过少,没有设置专门的团队对项目可交付成果进行审核与把关,经常在项目开展的时候会有不同声音出现造成项目范围蔓延；3.因自我生产模式变为OEM模式原有项目团队以及项目经理无法胜任产品开发的问题,主要原因是技术工程师同时担任项目经理具有双重身份,在项目开发中经常造成沟通不畅的情况,同时会因此造成权责不清,责任人相互推诿的问题；二、对问题点加以分析并根据项目生命周期理论以及项目管理的原则优化了开发流程,人为的设置项目节点并定义项目节点的可交付成果,同时通过按阶段分布的管理评审即检查点的管理,限定了新产品开发的范围和边界,确保了产品开发按照正确的方向开展；设置独立的项目管理部门以及专业的项目经理管理项目,明确了产品开发过程中各职能部门参与人员的职责,解决了权责不清的问题,同时项目经理可以有效的管理项目进行中信息流的交换,有效提高了产品开发中沟通的效率,减少了产品开发的时间；三、验证优化方案的实施策略,在项目的启动和计划过程中应用了优化后的产品开发流程,确认了优化后的流程可以解决项目开发过程中项目目标和项目范围偏移的问题,同时在项目的执行和控制过程中应用了优化后的产品开发流程并对项目团队设置进行优化,确认了优化后的开发流程和项目团队设置可以解决项目开发中团队成员权责不清的问题,增加了沟通的效率,也使大家对A公司在OEM模式下产品开发项目管理流程有一个系统全面的认识。本文对在A公司的产品开发项目管理流程优化的研究成果也可对其他公司、企业起到积极的指导和借鉴作用,并有利于促进产品开发项目管理流程的不断丰富和创新。
[Abstract]:With the continuous development of modern project management theory and management economy is getting more and more widely, more and more enterprises have started new product development management of enterprise project management methods, but the enterprise environment and the enterprise's own situation is changing, there are few product development project management process can be applied to all stages of the enterprise, not the matching development process will lead to the development of some product development project cycle long, project marginal spreading. Attention to the actual situation of the enterprises and optimizing the enterprise development process will become the enterprise sustainable development is an important cornerstone of the.A company (a wholly-owned foreign household electrical appliance enterprises) since 1995 in the domestic investment, the mode of production. By the technical department and the development of leading products, the early development process can meet the company and customer demand, but with the The development of time, the introduction of OEM model, the supplier production to replace the original self production, A company's many departments such as quality department, purchasing department, not together, resulting in greatly increased communication needs, technical engineers incapable of project management work, at the same time, the original product development process and supporting structure the design has been unable to meet the needs of the company in product development, goal setting, scope management, some aspects of organizational structure and team setting showed obvious defects. In this research, the main work is as follows: first, through the study of literature and summary of theory and lay a solid foundation for the theoretical basis of optimization process, analysis of the company the status quo and existing product development project management process, summed up the three aspects: 1. the existing product development project management mode can not adapt to OEM The problem, the main reason is the OEM mode and OEM mode introduced due to the enormous demand of communication; 2. of the existing product development project management process caused by the project target and scope often offset at the problems in the process of project development, the main reason is that the existing product development process evaluation point is too small, not set up a special team of to examine and check the project deliverables, often when the project will have a different voice caused by the project scope spread; 3. for self production mode to OEM mode of the original project team and the project manager can product development issues, the main reason is the technical engineers and the project manager has a dual role in project development often caused by poor communication conditions, and will therefore result in unclear responsibilities, responsibility for the problem of buck passing; two, to add In order to analyze and according to the project life cycle theory and the principles of project management to optimize the development process, artificially set the project node and node definition of project deliverables, and through the stage by stage distribution management review check point management, defines the scope of new product development and product development in accordance with the boundary, to ensure the right direction to carry out the project management department; independent and professional project manager in project management, the product development process in the various departments involved in personnel responsibilities, solve the issue of unclear responsibilities at the same time, the project manager can exchange the effective management of information flow in the project, effectively improve the efficiency of communication in product development. To reduce the time of product development; three, the implementation of verification strategy optimization scheme, in initiating and planning process of the project optimization application after the product development flow Cheng, confirmed the optimized process can be solved in the process of project development project objectives and scope of the problem of the offset, the product development process and the application of optimization and control in the implementation process of the project and after optimization of the project team, confirmed the optimized development process and project team can solve the project development team members in the issue of unclear responsibilities, increase the communication efficiency, but also make everyone on the A company project management process of product development in OEM mode, a comprehensive understanding of the system. In this paper, in A's product development project management process optimization research results can also be used to other companies, enterprises play a positive the guidance and reference, and is conducive to the promotion of innovation and constantly enrich the project management process of product development.

【学位授予单位】：东南大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F416.6;F273

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