家电行业互联网舆情预警监控系统的项目管理研究

发布时间：2018-05-16 00:38

本文选题：BCPP项目管理 + 商务论证　；参考：《电子科技大学》2017年硕士论文

【摘要】：为进一步推进项目管理理论的运用,本文以家电行业的互联网舆情预警监控系统的项目管理过程为研究目标,采用项目管理中的PRINCE2体系相关知识,创新的在C公司内部建立BCPP项目管理方法,在国内外行业现状、技术架构等方面,通过商务论证调优及项目范围规划,采用对比分析、标杆分析和SWOT模型的方法对系统进行解读,在立项的可行性分析、进度组织以及风险控制方面,通过TOPSIS法等给项目管理提供支撑,探索出在传统家电行业如何更好地进行互联网项目管理的解决办法。文中采用BCPP的项目管理方法,首先在商务论证(BC)过程中分析了互联网舆情的国内外现状,指出掌握互联网舆情信息的重要性,同时对现有家电等行业舆情分析系统现状等进行了对比分析,并采用TOPSIS法对项目的可行性方案进行了综合评估,从而在商务择优和立项可行性方面给以有力支撑;其次在项目范围规划(P)过程中,结合项目特点、需求分析以及C公司自身技术积累现状,用SWOT模型整理出了C公司从事本文研究内容的优势、劣势、机遇和挑战,在上述分析基础上,通过范围管理等手段以舆情预警监控系统整体架构为切入点,通过技术架构和业务架构两条路线,确立了项目舆情和家电行业结合的路径,在范围管理方面探索出目前我公司的最佳实践;最后在项目SP管理(P)过程中,有效的定义了该项目的组织架构,优化了项目全生命周期的过程管控,同时对品质控制、财务管理、计划实施、变更调整等内容进行了充分的强化,保障了项目的有效实施。BCPP项目管理方法的提出,有效地解决了C公司从事互联网+领域的项目管理问题,在规范项目管理过程的基础上提升了项目实施效率。
[Abstract]:In order to further promote the application of project management theory, this paper takes the project management process of Internet public opinion early warning monitoring system in household appliance industry as the research goal, and adopts the relevant knowledge of PRINCE2 system in project management. Innovative in C company to establish BCPP project management methods, in the domestic and foreign industry status, technical framework, through business demonstration optimization and project scope planning, using comparative analysis, The benchmarking analysis and the method of SWOT model are used to interpret the system. In the aspects of feasibility analysis, schedule organization and risk control, the project management is supported by the TOPSIS method. To explore the traditional home appliance industry how to better carry out Internet project management solutions. In this paper, the project management method of BCPP is used to analyze the current situation of Internet public opinion at home and abroad, and the importance of mastering Internet public opinion information is pointed out. At the same time, the current situation of public opinion analysis system in industry such as household appliances is compared and analyzed, and the feasibility scheme of the project is comprehensively evaluated by using TOPSIS method. Secondly, in the process of project scope planning, combined with the characteristics of the project, the requirement analysis and the current situation of C company's own technology accumulation, the advantages, disadvantages, opportunities and challenges of C company engaged in the research of this paper are sorted out by using SWOT model. On the basis of the above analysis, by means of scope management and other means, the whole framework of public opinion early warning monitoring system is taken as the breakthrough point, and the combination of project public opinion and household appliance industry is established through two routes: technical framework and business structure. In the aspect of scope management, we explore the best practice of our company. Finally, in the process of project SP management, we define the organization structure of the project effectively, optimize the process control of the whole life cycle of the project, and control the quality of the project at the same time. The contents of financial management, plan implementation, change adjustment and so on have been fully strengthened, which has ensured the effective implementation of the project. BCPP project management method has effectively solved the problem of project management in the Internet domain of C Company. On the basis of standardizing the process of project management, the efficiency of project implementation is improved.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.6;F270.7

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