中国网球协会少儿网球发展联盟运行模式研究

发布时间：2018-05-20 01:36

本文选题：少儿网球 + 发展联盟　；参考：《北京体育大学》2017年硕士论文

【摘要】：随着我国体育改革的不断深化,国家体育总局各运动项目管理中心也纷纷加快了改革步伐,积极探索新时期体育项目可持续发展的新途径。作为市场化程度较高的网球项目,一直走在改革的前沿,中国网球协会少儿网球发展联盟的成立是对体育项目可持续发展一次大胆的尝试,对其他体育项目今后的发展起到借鉴作用。本文以中国网球协会少儿网球发展联盟的运行模式为主要研究对象,运用文献资料法、专家访谈法、问卷调查法等研究方法,对中国网球协会少儿网球发展联盟的基本情况、组织架构、运行模式的构成要素等几个方面进行研究发现:中国网球协会少儿网球发展联盟是由官方机构发起的以发展体育项目为目标的非营利性社会体育组织;官方背景使之具有得天独厚的政策条件,跨界整合社会资源的项目推广理念把握住了市场经济环境的脉搏,充分调动了体育协会、企业、学校、俱乐部、社会团体的自发性与参与性,得到社会各界的广泛支持;会员制的管理形式打破了以往体育管理部门独揽行政大权的格局,使参与者能够有序的进行自我管理、相互监督、资源共享、协同发展;三种不同形式的积分制赛事体系符合各个年龄段少年儿童的生长发育特点,扩大了少年儿童的可参与人群范围,人性化的培养和选拔模式解决了很多运动员和家庭的后顾之忧,激励和帮助更多运动员追逐梦想,实现了从少儿网球培训到参赛的一条龙服务过程;中国网球协会少儿网球发展联盟以主动走进校园为主要的项目推广手段,以培训小学体育教师为主要的教练员培养对象,充分发挥了体教结合的特点,为项目后备人才培养奠定了基础。少儿网球发展联盟目前存在以下不足:联盟成立至今还没有制定章程,其合法性问题仍有待解决;个人会员及团体会员数量都呈现地域发展不均衡现象;运动员和教练员性别比例失调;教练员注册会员太少,整体水平较低;教练员培训形式及手段较为单一;缺乏相关训练器材和比赛设施建设,对商务会员依赖性较大;市场盈利能力较弱,缺少后续资金支持等。本文建议:尽快完善相关管理规章制度,细化会员等级,采取更加有效地会员激励措施;进一步扩大推广和宣传规模,针对不同的区域性特点制定更加合理的交流与合作办法;增加比赛场地建设,增加过渡球和短网参赛人数,甚至可以考虑把闲置的羽毛球场地作为短网比赛场地使用;加强网络平台建设,增加会员沟通渠道;扩大校园合作范围,走进幼儿园推广项目;加强市场开发力度,广泛吸引资金注入。
[Abstract]:With the deepening of sports reform in China, the sports management centers of the State Sports Administration have also accelerated the pace of reform one after another, and actively explored new ways for the sustainable development of sports events in the new period. As a tennis event with a high degree of marketization, it has always been at the forefront of reform. The establishment of the Children's Tennis Development League of China Tennis Association is a bold attempt at the sustainable development of sports. For the future development of other sports play a reference role. In this paper, the operating mode of the Children's Tennis Development League of the Chinese Tennis Association is taken as the main research object, and the basic situation of the Children's Tennis Development League of the Chinese Tennis Association is analyzed by using the methods of literature, expert interview and questionnaire investigation. It is found that the Children's Tennis Development League of China Tennis Association is a non-profit social sports organization which aims at the development of sports. The official background makes it endowed with unique policy conditions. The project promotion concept of cross-border integration of social resources has grasped the pulse of the market economy environment, fully mobilized sports associations, enterprises, schools, clubs, The spontaneity and participation of social groups have been widely supported by all walks of life. The management form of membership system breaks the pattern that sports management departments monopolize the administrative power in the past, so that participants can manage themselves and supervise each other in an orderly manner. The three different forms of the competition system accord with the characteristics of the growth and development of children of all ages, and expand the range of children's participation in the crowd. The humanized training and selection model solves the worries of many athletes and families, encourages and helps more athletes to pursue their dreams, and realizes the one-stop service process from children's tennis training to participating in the competition. The Children's Tennis Development League of China Tennis Association regards taking the initiative to enter the campus as the main project promotion means, taking the primary school physical education teacher as the main training object, giving full play to the characteristics of the combination of sports and education. For the project reserve talent training laid the foundation. Children's Tennis Development League has the following shortcomings at present: the league has not yet formulated regulations, its legitimacy still needs to be solved, the number of individual members and group members are uneven in regional development; Athletes and coaches gender imbalance; coaches registered members are too few, the overall level is low; coaches training form and means are relatively single; lack of related training equipment and competition facilities construction, relying on business members; Market profitability is weak, lack of follow-up funding support. This paper suggests that: improve the relevant management rules and regulations as soon as possible, refine the membership level, take more effective member incentive measures, further expand the scale of promotion and publicity, and formulate more reasonable means of communication and cooperation according to different regional characteristics; Increase the construction of competition venues, increase the number of participants in transition balls and short nets, and even consider using unused badminton venues as short net competition venues; strengthen the construction of network platforms and increase the channels of communication among members; and expand the scope of campus cooperation. Into kindergarten extension projects; strengthen market development efforts, widely attract capital injection.
【学位授予单位】：北京体育大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G845

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