虚拟组织在中铁建T公司宣传报道项目管理中的运用研究

发布时间：2018-05-24 18:25

本文选题：虚拟组织 + 宣传报道　；参考：《西南交通大学》2017年硕士论文

【摘要】：近年来,建筑施工市场发展迅速,由于行业竞争日益加剧,大部分施工企业纷纷另辟蹊径,把强化宣传报道作为提升综合实力和抢占市场先机的重要手段。中铁建T公司是典型的建筑施工企业,近几年在地铁市场领域崭露头角,地铁施工能力及技术管理水平在同行业中处于领先水平。但在企业品牌宣传方面,同样受到了企业性质、地域分散、人员缺乏且能力水平有限等条件的限制,短时期内很难发挥出预想的效果。为了提升地铁综合竞争实力,中铁建T公司在做好地铁施工管理的同时,不断创新宣传报道管理模式和制度措施,加强对宣传报道工作人员的教育和培养,通过提高人员素质来推动宣传报道工作的整体提升。笔者以中铁建T公司宣传报道工作为研究对象,结合对虚拟组织的系统综述和公司宣传报道工作的实际情况,对兼职通讯员进行问卷调查并认真分析,总结了中铁建T公司采用虚拟组织进行宣传报道管理取得的成绩,分析了存在的问题并提出了解决措施。本文通过问卷调查和归纳分析法,对采用虚拟组织进行宣传报道工作管理进行了研究,得出了具有一定意义的研究成果,升迁与发展机会是兼职通讯员最为关注的问题,宣传报道工作对于兼职通讯员有较大灵活性,优化稿酬发放能够成为激励兼职通讯员的有效途径,等等。本文对相关问题提出了合理化建议和措施,如:进一步优化宣传报道工作虚拟组织模式,搭建更为稳固的组织架构;进一步强化内部驱动力和外部的支持力;进一步明确和精简宣传报道工作任务,降低兼职通讯员工作量。本文研究的目的就在于通过中铁建T公司宣传报道项目管理这个案例,探求采用虚拟组织进行企业宣传报道工作管理的科学方法与适应措施,并就此总结出虚拟组织在企业宣传报道工作中行之有效的管理方案。
[Abstract]:In recent years, the construction market has developed rapidly. Because of the increasingly fierce competition in the construction industry, most construction enterprises have taken the strengthening of propaganda reports as an important means to enhance the comprehensive strength and seize the market opportunities. China Railway Construction T Company is a typical construction enterprise in recent years in the field of subway market emerging subway construction capacity and technical management level in the same industry in the leading level. However, in the aspect of enterprise brand propaganda, it is also restricted by the nature of enterprise, geographical dispersion, lack of personnel and limited ability, so it is difficult to give full play to the desired effect in a short period of time. In order to enhance the comprehensive competitive strength of the subway, while doing a good job in subway construction management, China Railway Construction T Company has constantly innovated the management mode and system measures of propaganda and reporting, and has strengthened the education and training of propaganda and reporting staff. By improving the quality of personnel to promote the overall promotion of the work of publicity and reporting. Taking the propaganda and reporting work of China Railway Construction T Company as the research object, combining the systematic summary of virtual organization and the actual situation of the company's propaganda and reporting work, the author makes a questionnaire survey on the part-time correspondents and makes a careful analysis. This paper summarizes the achievements of China Railway Construction T Company in using virtual organization for propaganda and report management, analyzes the existing problems and puts forward some measures to solve them. Through questionnaire survey and inductive analysis, this paper studies the management of propaganda and reporting by virtual organization, and draws some meaningful research results. Promotion and development opportunities are the most concerned issues for part-time correspondents. Propagandizing and reporting has greater flexibility for part-time correspondents, and optimizing payment can become an effective way to motivate part-time correspondents, and so on. This paper puts forward some reasonable suggestions and measures, such as: further optimizing the virtual organization model of propaganda and reporting, setting up a more stable organizational structure, further strengthening the internal driving force and external support; Further clarify and streamline the task of publicity and reporting, and reduce the workload of part-time correspondents. The purpose of this study is to explore the scientific methods and adaptive measures of enterprise propaganda and reporting work management by using virtual organization through the case of project management of China Railway Construction T Company. And summarizes the virtual organization in the enterprise propaganda and reporting in the effective management program.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.92;U231.3

【参考文献】