中国式摔跤民间赛事发展现状与对策研究

发布时间：2018-06-14 00:15

本文选题：中国式摔跤 + 民间赛事　；参考：《北京体育大学》2017年硕士论文

【摘要】：以《加快发展体育产业促进体育消费的若干意见》(简称中央“46号文”)的发布为契机,各级政府正在进行体育赛事行政审批和简政放权工作的改革,希望为我国体育竞赛表演业的发展破除关键的体制障碍。中国式摔跤体育赛事的数量极有可能会随着新一轮的政策红利有所增加。因此,如何让中国式摔跤民间赛事保持连续性,夯实运动基础,推动中国式摔跤运动的长远发展?既是现实迫切需要解决的问题,也是理论上,从管理学、社会学等视角进行回答的重要理论问题,其理论和实践价值都不容忽视。采用文献资料法、问卷调查法、访谈法、以及数理统计法等方法,对中国式摔跤民间赛事进行梳理,分析赛事市场化运作水平,调查了解中国式摔跤赛事的观众特征,挖掘影响中国式摔跤民间赛事发展的主要因素,针对问题,提出中国式摔跤民间赛事的发展对策。研究认为:1、总体上,中国式摔跤民间赛事市场化运作水平不高,有巨大提升空间。2、中国式摔跤民间赛事的市场化运作过程中,商业开发流程还缺少规范和标准,核心业务还有待进一步提升专业运作水平。3、中国式摔跤民间赛事的发展应该坚持社会参与与社会资本导向,从丰富拓展中国式摔跤民间赛事的竞赛形式入手,以中国式摔跤民间赛事的竞赛内容创新为根本和核心,多种渠道、多措并举的利用市场优化赛事资源的配置效率,建立中国式摔跤民间赛事发展的系统工程。建议应改进的有:建议政府:简政放权,进一步深化体育行政管理改革,改变运动项目管理中心和行业协会“一套人马、两块牌子”的顽疾,特别要解决涉及到中国式摔跤的事业单位人员岗位转换。建议协会:主动寻求与项目管理中心的脱钩,加强自身建设,特别是自身造血功能的强化,整合中国式摔跤民间基层协会、俱乐部、高校队伍,成立联合会,提高专业水平,真正做到“专业的人做专业的事”。建议企业:切勿越俎代庖,发展中国式摔跤民间赛事需要完善的市场化保障体系,但它既不是政府的大包大揽,也不是企业的无所不能,要充分尊重和发挥行业协会在中国摔跤赛事方面的核心专业能力。
[Abstract]:Taking the publication of "some opinions on speeding up the Development of Sports Industry and promoting Sports consumption" (referred to as "46 of the Central Committee") as an opportunity, governments at all levels are carrying out the reform of administrative examination and approval of sports events and the streamlining of administrative decentralization. The author hopes to break down the key system obstacles for the development of sports competition performance industry in China. The number of Chinese wrestling events is likely to increase with the new round of policy dividends. Therefore, how to keep the continuity of Chinese folk wrestling events, consolidate the sports foundation, and promote the long-term development of Chinese wrestling? It is not only an urgent problem to be solved in reality, but also an important theoretical question to be answered theoretically from the perspectives of management, sociology, etc. Its theoretical and practical value should not be ignored. By using the methods of literature, questionnaire, interview and mathematical statistics, this paper analyzes the level of market operation of Chinese folk wrestling events, and investigates the audience characteristics of Chinese wrestling events. This paper explores the main factors affecting the development of folk wrestling events in China, and puts forward the countermeasures for the development of folk wrestling events in China. The study holds that, on the whole, the level of market-oriented operation of folk wrestling events in China is not high, and there is a huge room for improvement. In the process of marketization of folk wrestling events in China, the commercial development process is still lack of norms and standards. The core business still needs to further improve the professional operation level. The development of folk wrestling events in China should adhere to social participation and social capital orientation, and start with enriching and expanding the competition forms of folk wrestling events in China. Taking the content innovation of Chinese folk wrestling events as the fundamental and core, various channels and measures are used to optimize the allocation efficiency of the competition resources and to establish the system engineering for the development of the folk wrestling events in China. Some of the suggestions that should be improved are: the government should simplify government power, further deepen the reform of sports administration and management, and change the persistent disease of "one set of people, two brands" in sports project management centers and trade associations. In particular, to solve the Chinese style wrestling involving the personnel of the post conversion. It is suggested that the association should actively seek to decouple itself from the project management center, strengthen its own construction, especially the strengthening of its own hematopoietic function, integrate Chinese wrestling folk grass-roots associations, clubs, colleges and universities, set up federations, and raise its professional level. Truly achieve "professional people do professional things." It is suggested that enterprises: do not meddle in the development of folk wrestling events in China and need a sound market-oriented security system, but it is neither a government undertaking nor an omnipotent enterprise. We should fully respect and give full play to the core professional competence of trade associations in Chinese wrestling competitions.
【学位授予单位】：北京体育大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G886.2

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