XX奶牛育种有限公司乳制品扩建项目管理研究

发布时间：2018-06-18 09:38

本文选题：乳制品 + 扩建项目　；参考：《南京邮电大学》2015年硕士论文

【摘要】：乳制品作为农产品的一种,居民对其的需求越来越高,山西省目前市场上的液态高温灭菌奶主要由伊利、蒙牛等大品牌所占据,另外山西品牌古城占了一小部分,但整体上已经饱和。与国内大中城市相比,山西省的巴氏奶产量明显低于全国平均水平,但随着消费者消费意识的不断加强,越来越多的人认识到巴氏奶的优点,许多人更愿意购买营养价值更丰富的巴氏奶,该项目以此为契机,计划新建一期年产3万吨的乳制品加工厂,以生产巴氏奶和酸奶为主,促进全省鲜牛奶的发展。该项目建设的可行性如何?如何制定有效的项目计划和实施方案?采取何种措施避免可能的风险,提升该项目的成功度,成为需要研究的问题。因此,论文研究具有实际意义。本文以XX奶牛育种有限公司乳制品厂扩建项目为案例,首先论述了乳制品厂扩建项目的研究背景,并对项目管理理论、风险管理理论、以及乳制品面临的市场竞争进行了分析;其次,应用项目管理理论将该项目划分为可行性分析阶段、项目计划与实施方案阶段两个阶段,明确了各个阶段的工作内容。在可行性分析阶段,分析了XX奶牛育种有限公司乳制品厂需求现状等内容;在项目计划与实施方案阶段,对该工程项目的计划以及实施方案进行了详细的阐述。最后,对项目可能产生的风险以及应对策略进行了探究。论文研究不仅可指导XX奶牛育种有限公司乳制品项目的建设,而且可为其他类似项目的建设,提供了借鉴。
[Abstract]:As a kind of agricultural products, the demand of the residents for dairy products is getting higher and higher. The liquid high temperature sterilized milk in Shanxi Province is mainly occupied by large brands such as Yili and Mengniu, and the ancient city of Shanxi brand accounts for a small part. But overall, it's saturated. Compared with large and medium-sized cities in China, the production of pasteurized milk in Shanxi Province is significantly lower than the national average. But with the increasing consumer awareness, more and more people realize the advantages of pasteurized milk. Many people prefer to buy more nutritious pasteurized milk, the project as an opportunity to plan to build a new annual production of 30,000 tons of dairy processing plant to produce pasteurized milk and yoghurt, promoting the development of fresh milk across the province. What is the feasibility of the project? How to develop effective project plan and implementation plan? What measures should be taken to avoid the possible risks and enhance the success of the project are the questions that need to be studied. Therefore, the paper has practical significance. Taking the expansion project of dairy plant of XX Dairy cattle breeding Co., Ltd as an example, this paper firstly discusses the research background of the expansion project of dairy plant, and analyzes the theory of project management, the theory of risk management and the market competition faced by dairy products. Secondly, the project is divided into the feasibility analysis stage, the project planning stage and the implementation plan stage by using the project management theory, and the work content of each stage is clarified. In the stage of feasibility analysis, this paper analyzes the current situation of demand in the dairy plant of XX Dairy cattle breeding Co., Ltd. At the stage of project planning and implementation, the project plan and implementation scheme are described in detail. Finally, the possible risks of the project and countermeasures are explored. The research in this paper can not only guide the construction of dairy products project of XX Dairy cattle breeding Co., Ltd, but also provide reference for other similar projects.
【学位授予单位】：南京邮电大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.82

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