RA房地产公司设计管理案例研究
发布时间：2018-07-14 15:10
【摘要】：RA房地产公司是一家大型房地产开发企业,每年有多个项目同时启动,在引入项目设计管理前,需要投入相当多的人力、财力和精力进行项目执行管理,尽管如此仍然收效甚微,本文从RA房地产公司开发者的角度出发,针对如何做好房地产项目的设计管理工作进行科学深入的研究,通过对RA房地产公司设计管理工作进行建立和完善,帮助企业更好的发展和进步。首先论文对研究目的和意义、研究思路及方法进行了详细的说明,同时对RA房地产公司以及整个房地产行业的发展做了介绍；接下来论文通过四个关于RA房地产公司设计管理方面的案例呈现,来引出当前RA房地产公司在设计管理方面遇到的困惑和问题；论文的第三部分对课堂上所学到的项目管理、设计管理等方面的理论进行了汇总和梳理,通过理论结合实践的方式对案例进行了科学、客观的分析,发现当前的RA房地产公司在设计管理方面存在设计进度不严谨、设计成本不经济、知识管理不完善和职能结构不合理等问题,正是这一系列的问题导致了RA房地产公司的设计管理工作较为混乱,严重影响了整个公司的正常运转,如果不能进行有效地整改和创新,必然对RA房地产公司未来的设计管理工作以及整体发展带来无法摆脱的束缚；最后论文采用了理论结合实践的科学方法,有针对性的对RA房地产公司出现的设计管理问题进行解决,提出了针对RA房地产公司进行项目进度体系建设、设计管理费用控制、项目设计知识体系研发、组织架构优化的建议和对策,通过这些科学且行之有效的方案和方法,彻底解决了病灶的根源问题,保证RA房地产公司的设计管理工作步入正轨,有效地提升了企业的工作效率、工作质量和核心竞争力。近年来,由于整个房地产行业的开发和管理理念不断更新和变化,设计管理这一新兴管理方式逐渐开始在房地产项目开发过程中扮演极其重要的角色,不仅可以帮助企业对整个项目进行管控,同时也可以事先规避很多风险,保证房地产项目的顺利进行。本文正是结合这个契机针对RA房地产公司进行了设计管理问题的改良和完善,不仅解决了RA房地产公司在项目设计管理方面的后顾之忧,同时也为其他同类房地产公司解决设计管理问题提供了十分有价值的参考和借鉴。
[Abstract]:The RA real estate company is a large real estate development enterprise, has many projects to start at the same time every year, before introducing the project design management, needs to invest the considerable manpower, the financial resources and the energy to carry on the project execution management, In spite of this, there is still little effect. From the perspective of RA real estate developers, this paper carries out a scientific and in-depth study on how to do well the design and management of real estate projects. Through the RA real estate company design management work to establish and perfect, to help enterprises better development and progress. First of all, the purpose and significance of the research, research ideas and methods are described in detail, and the development of RA real estate company and the whole real estate industry is introduced. Then the thesis presents four cases about the design management of RA real estate company to elicit the puzzles and problems encountered by the RA real estate company in the design management. The third part of the paper is about the project management in the classroom. The theory of design management is summarized and combed, the case is analyzed scientifically and objectively through the combination of theory and practice, and it is found that the design progress of RA real estate company is not strict in the aspect of design management. The design cost is not economical, the knowledge management is not perfect and the function structure is unreasonable. It is this series of problems that lead to the confusion of the design management of RA real estate company, and seriously affect the normal operation of the whole company. If it can not be effectively rectified and innovated, it will inevitably bring the irrevocable shackles to the future design management work and the overall development of RA real estate company. Finally, the paper adopts the scientific method of combining theory with practice. Aiming at solving the design management problems of RA real estate company, this paper puts forward the project schedule system construction, design management cost control, project design knowledge system research and development for RA real estate company. The suggestions and countermeasures of organizational structure optimization, through these scientific and effective programs and methods, thoroughly solve the root causes of the focus and ensure that the design and management work of RA real estate company is on the right track. Effectively improve the work efficiency, work quality and core competitiveness of the enterprise. In recent years, as the development and management concept of the whole real estate industry is constantly updated and changed, the new management mode of design management has gradually begun to play an extremely important role in the process of the development of real estate projects. Not only can help the enterprise control the whole project, but also can avoid a lot of risks in advance to ensure the smooth progress of the real estate project. This paper combines this opportunity to improve and improve the design management of RA real estate companies, which not only solves the concerns of RA real estate companies in project design management. At the same time, it also provides valuable reference for other similar real estate companies to solve design management problems.
【学位授予单位】：大连理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F299.233.4
[Abstract]:The RA real estate company is a large real estate development enterprise, has many projects to start at the same time every year, before introducing the project design management, needs to invest the considerable manpower, the financial resources and the energy to carry on the project execution management, In spite of this, there is still little effect. From the perspective of RA real estate developers, this paper carries out a scientific and in-depth study on how to do well the design and management of real estate projects. Through the RA real estate company design management work to establish and perfect, to help enterprises better development and progress. First of all, the purpose and significance of the research, research ideas and methods are described in detail, and the development of RA real estate company and the whole real estate industry is introduced. Then the thesis presents four cases about the design management of RA real estate company to elicit the puzzles and problems encountered by the RA real estate company in the design management. The third part of the paper is about the project management in the classroom. The theory of design management is summarized and combed, the case is analyzed scientifically and objectively through the combination of theory and practice, and it is found that the design progress of RA real estate company is not strict in the aspect of design management. The design cost is not economical, the knowledge management is not perfect and the function structure is unreasonable. It is this series of problems that lead to the confusion of the design management of RA real estate company, and seriously affect the normal operation of the whole company. If it can not be effectively rectified and innovated, it will inevitably bring the irrevocable shackles to the future design management work and the overall development of RA real estate company. Finally, the paper adopts the scientific method of combining theory with practice. Aiming at solving the design management problems of RA real estate company, this paper puts forward the project schedule system construction, design management cost control, project design knowledge system research and development for RA real estate company. The suggestions and countermeasures of organizational structure optimization, through these scientific and effective programs and methods, thoroughly solve the root causes of the focus and ensure that the design and management work of RA real estate company is on the right track. Effectively improve the work efficiency, work quality and core competitiveness of the enterprise. In recent years, as the development and management concept of the whole real estate industry is constantly updated and changed, the new management mode of design management has gradually begun to play an extremely important role in the process of the development of real estate projects. Not only can help the enterprise control the whole project, but also can avoid a lot of risks in advance to ensure the smooth progress of the real estate project. This paper combines this opportunity to improve and improve the design management of RA real estate companies, which not only solves the concerns of RA real estate companies in project design management. At the same time, it also provides valuable reference for other similar real estate companies to solve design management problems.
【学位授予单位】：大连理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F299.233.4
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